DAB Marketing Library of the Future

Category: General Tutorials

  • From Awareness to Action: Crafting Effective Performance Marketing Funnels

    From Awareness to Action: Crafting Effective Performance Marketing Funnels

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    Share Tweet Share Share Email In simple terms, a marketing funnel describes a consumer’s journey from the initial stage when they get to know about the product to the final stage when they are ready to make a purchasing decision. To make an effective marketing funnel, you must find the perfect blend of creativity, data…

  • How to Get Your Resistant Adult Child to Find a Job

    How to Get Your Resistant Adult Child to Find a Job

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    There’s no way I’m going to work for some crappy boss. (Bobby, 23 years old, flunked out of two colleges that were “not the right fit.”) Dad, seriously? What the hell? You support Mom all the time. You know you can afford for me not to work. I told you—I’m getting myself together and will…

  • Beyond Ads: Video Marketing’s Role in Long-term Brand Recognition Strategies

    Beyond Ads: Video Marketing’s Role in Long-term Brand Recognition Strategies

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    Share Tweet Share Share Email In the realm of digital marketing, brand recognition is a fundamental aspect of success. However, achieving long-term brand recognition requires more than just running ads. Video marketing has emerged as a powerful tool for building lasting brand recognition by engaging audiences, conveying brand values, and fostering meaningful connections. In this…

  • Caliber Corporate Advisers Continues to Expand C-Suite, Names Kristie Galvani Chief Operating Officer

    Caliber Corporate Advisers Continues to Expand C-Suite, Names Kristie Galvani Chief Operating Officer

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    Galvani becomes the agency’s first COO as part of new leadership structure; Move follows recent appointment of Grace Keith Rodriguez as CEO NEW YORK, NY / ACCESSWIRE / March 27, 2024 / Caliber Corporate Advisers (Caliber), a leading marketing and communications agency for fintech and financial services, today announced Kristie Galvani as the firm’s first…

  • EngageBay CRM Review (2024): Features, Pricing & Alternatives

    EngageBay CRM Review (2024): Features, Pricing & Alternatives

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    EngageBay fast facts Our star rating: 4.2/5 Pricing: Premium tiers start at $13.79. Key features: Lead segmentation and routing. Form and landing page builder. Social suite integrations. Marketing A/B testing. . Help desk support. Calendar automations. EngageBay is an affordable sales customer relationship management software that also offers marketing and customer support solutions. In addition…

  • Adapting Your Marketing Strategy for the Voice Technology Revolution

    Adapting Your Marketing Strategy for the Voice Technology Revolution

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    Share Tweet Share Share Email Voice technology is rapidly transforming the digital marketing landscape, revolutionizing how brands connect with their audiences and offering new avenues for digital marketing services to innovate. Voice technology is an absolute game-changer in digital marketing that revolutionizes the way brands can speak with their customers and opens entirely new areas…