Category: General Tutorials
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Billie Eilish’s ‘Hit Me Hard’ Collab With Yousician & More Music Deals
Music instruction platform Yousician launched a partnership with Billie Eilish under which all 10 songs from Eilish’s latest album, Hit Me Hard and Soft, will be featured on the platform. Yousician users can now learn Eilish’s new songs on guitar, bass, ukelele, piano and vocals, in addition to more than 20 additional Eilish songs that…
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7 Effective Low-Cost Marketing Strategies For Your Startup Small Business
Despite the often challenging budget constraints, your startup or small business strives for effective marketing. This resilience drives the implementation of low-cost marketing strategies, a testament to your determination for growth. Conventional marketing channels often require substantial financial investments, making it difficult for smaller enterprises to compete effectively. Rest assured, limited funds are no barrier…
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Gen AI Marketing: How Some ‘Gibberish’ Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New research finds that companies can subtly manipulate the LLM into favoring their own products by adding…
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Why small businesses benefit from using micro-influencers for marketing
In the ever-evolving world of digital marketing, small businesses constantly seek effective strategies to reach their target audiences. One such strategy that has gained significant traction is leveraging micro-influencers for marketing. Micro-influencers, individuals with a smaller but highly engaged follower base, offer unique advantages that can be particularly beneficial for small businesses. This article explores…
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Customer Onboarding: 2024 Ultimate Guide
What Is Customer Onboarding? Customer onboarding refers to a new user’s experience and learning curve to understand the product or service they bought. Companies and brands should make customer onboarding the first step in the post-transaction journey. During this time, you have an opportunity to define a new customer’s relationship with your brand. Team members…
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AI is (obviously) making an impact in marketing—here’s how to make it last
80% of marketers feel AI has already had a positive impact on their work. For any innovation still in its early innings, that’s an impressive feat. To keep this momentum up, marketing leaders have to champion AI use cases that don’t disrupt their teams’ wor, but instead let them refocus their creativity and drive more…