Category: General Tutorials

  • Gen AI Marketing: How Some ‘Gibberish’ Code Can Give Products an Edge

    Gen AI Marketing: How Some ‘Gibberish’ Code Can Give Products an Edge

    It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New research finds that companies can subtly manipulate the LLM into favoring their own products by adding…

  • Why small businesses benefit from using micro-influencers for marketing

    Why small businesses benefit from using micro-influencers for marketing

    In the ever-evolving world of digital marketing, small businesses constantly seek effective strategies to reach their target audiences. One such strategy that has gained significant traction is leveraging micro-influencers for marketing. Micro-influencers, individuals with a smaller but highly engaged follower base, offer unique advantages that can be particularly beneficial for small businesses. This article explores…

  • Customer Onboarding: 2024 Ultimate Guide

    Customer Onboarding: 2024 Ultimate Guide

    What Is Customer Onboarding? Customer onboarding refers to a new user’s experience and learning curve to understand the product or service they bought. Companies and brands should make customer onboarding the first step in the post-transaction journey. During this time, you have an opportunity to define a new customer’s relationship with your brand. Team members…

  • AI is (obviously) making an impact in marketing—here’s how to make it last

    AI is (obviously) making an impact in marketing—here’s how to make it last

    80% of marketers feel AI has already had a positive impact on their work. For any innovation still in its early innings, that’s an impressive feat. To keep this momentum up, marketing leaders have to champion AI use cases that don’t disrupt their teams’ wor, but instead let them refocus their creativity and drive more…

  • Godox Magic XT1 review: magic’s in the air

    Godox Magic XT1 review: magic’s in the air

    Godox has been designing and manufacturing lighting and audio equipment for over two decades so it’s no surprise that you’ll find many Godox product reviews on this site. Indeed I’ve tested and reviewed four Godox mics within the last year of writing this, which is an indication of how prolific the company is – the…

  • Intensive And Effective For Committed Students – Forbes Advisor

    Intensive And Effective For Committed Students – Forbes Advisor

    General Assembly is one of the most senior names in the coding bootcamp industry, educating more than 97,000 learners since 2011. The operation moved primarily online in 2021 but still offers some in-person courses at campuses across the world. General Assembly aims to teach students how to learn tech, explained Elias Saad, senior manager for…