Category: General Tutorials

  • Why Video Marketing Is So Powerful For Any Industry? – Steps To Take In 2024

    Why Video Marketing Is So Powerful For Any Industry? – Steps To Take In 2024

    Without a doubt, video has taken the globe by storm.  Visuals have taken center stage in the digital era, appearing in everything from long-form explanation films to short-form social media posts.  [Source: Animaker] There is no denying that videos can:  Enlighten  Engage Persuade Video has become more than just a prop for promotions; it is…

  • How to lead in the age of AI, when you don’t understand AI

    How to lead in the age of AI, when you don’t understand AI

    In recent weeks, I’ve spoken with several chief marketing and communications officers in higher education about AI adoption. When I ask how knowledgeable their teams are on the topic, I often hear, “The level really varies—from zero to using it every day. They could use some training.” Then, almost sheepishly, they add, “Even I could probably…

  • Influencer Marketing and Story Viewing by Instanavigation

    Influencer Marketing and Story Viewing by Instanavigation

    Share Tweet Share Share Email In the realm of digital marketing, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences authentically. With the rise of social media platforms, particularly Instagram, Snapchat, and Facebook, influencers have become pivotal in shaping consumer preferences and driving purchasing decisions. Among the various…

  • 8 Ways Software Development and AI Are Teaming up to Change the Marketing World

    8 Ways Software Development and AI Are Teaming up to Change the Marketing World

    Share Tweet Share Share Email You’re witnessing a transformative era as software development and AI revolutionise marketing by providing enhanced data analytics, driving personalised customer experiences, and enabling real-time campaign optimisation. AI’s predictive analytics and automation streamline marketing processes and improve efficiency, offering advanced customer insights and data-driven decisions. The integration of AI tools not…

  • Asia-Pacific Summit:“Everyone Is Talking About AI Productivity, But What About Capability?”

    Asia-Pacific Summit:“Everyone Is Talking About AI Productivity, But What About Capability?”

    (MENAFN- PRovoke) SINGAPORE – The conversation around use of AI in communications needs to shift from productivity to capability, value and joy, according to in-house and agency leaders speaking at the PRovoke media Asia-Pacific Summit this week. The session brought together Sanjay Nair, global AI marketing lead at management consultancy BCG, Ramya Chandrasekaran, chief communications…

  • CortexClick Launches AI-Powered Knowledge Transfer Platform for Developer Marketing | State

    CortexClick Launches AI-Powered Knowledge Transfer Platform for Developer Marketing | State

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