Category: General Tutorials
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How Businesses Use AI to Craft Personalized SMS Marketing That Drives Results
Share Tweet Share Share Email SMS-based marketing is evolving, and artificial intelligence (AI) is leading the charge. Businesses are always looking for ways to stand out in a crowded marketplace. AI-powered marketing is becoming a go-to strategy for crafting personalized messages that engage customers. But how does AI help businesses create these tailored messages? And,…
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What is Affiliate Marketing – DMNews
Affiliate marketing is a way for people to earn money by promoting products or services from other companies. This method has grown a lot with the rise of the internet, allowing anyone to make money by sharing links to products they like. In this article, we will explore what affiliate marketing is, how it works,…
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Why Video Marketing Is So Powerful For Any Industry? – Steps To Take In 2024
Without a doubt, video has taken the globe by storm. Visuals have taken center stage in the digital era, appearing in everything from long-form explanation films to short-form social media posts. [Source: Animaker] There is no denying that videos can: Enlighten Engage Persuade Video has become more than just a prop for promotions; it is…
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How to lead in the age of AI, when you don’t understand AI
In recent weeks, I’ve spoken with several chief marketing and communications officers in higher education about AI adoption. When I ask how knowledgeable their teams are on the topic, I often hear, “The level really varies—from zero to using it every day. They could use some training.” Then, almost sheepishly, they add, “Even I could probably…
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Influencer Marketing and Story Viewing by Instanavigation
Share Tweet Share Share Email In the realm of digital marketing, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences authentically. With the rise of social media platforms, particularly Instagram, Snapchat, and Facebook, influencers have become pivotal in shaping consumer preferences and driving purchasing decisions. Among the various…
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8 Ways Software Development and AI Are Teaming up to Change the Marketing World
Share Tweet Share Share Email You’re witnessing a transformative era as software development and AI revolutionise marketing by providing enhanced data analytics, driving personalised customer experiences, and enabling real-time campaign optimisation. AI’s predictive analytics and automation streamline marketing processes and improve efficiency, offering advanced customer insights and data-driven decisions. The integration of AI tools not…