Category: General Tutorials

Share Tweet Share Share Email In the fast-paced world of digital marketing, keeping your toolkit updated can make all the difference between rising above the competition or getting lost in the noise. As new technologies and strategies emerge at lightning speed, savvy marketers are on a constant quest for resources that will help them stay…

Epiximages / iStock Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard by that same barrage of noise from your competitors. Your business needs to find a way to gain a…

Building meaningful connections with influencers can be the secret ingredient that elevates your brand, but finding the right approach isn’t always straightforward. How do you foster collaborations that feel authentic while tapping into an influencer’s unique voice? We turned to industry leaders—CEOs and Marketing Heads—to share their proven strategies for working with influencers. From nurturing…

South Africa’s digital marketing landscape is rapidly evolving and video content is leading the charge. Over the past year, video marketing has exploded, driven by accessible high-speed internet and the surge in mobile device usage, says Daniel Bresler, Founder of DB Digital.  With video, brands are now able to engage their target audience in ways…