Category: AI Tutorials
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Finding that integration Unicorn: Is it media agencies?
Scopen 2023-2024 figures show a small uptick in the number of key industry professionals who will only work with an integrated agency. Still, markets such as Portugal, Argentina, Chile and Brazil are joining others with a strong commitment to integration. Source: © 123rf 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies…
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6 Best Salesforce Competitors and Alternatives for 2024
Image: Salesforce Salesforce is a popular cloud-based customer relationship management software that unites marketing, sales and service solutions within a single application. It offers advanced AI-powered tools and can be scaled up or down to meet the unique needs of any business. While it can provide a mix of core features and advanced technical offerings,…
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What Can AI Do For Healthcare Marketing In 2024?
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis and treatment, as well as administrative and marketing tasks. Yet, many practices are still wary of using AI, especially regarding marketing. The reality is that…
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Get More Out of your AI Writer: Ultimate Guide to Creating Prompts
Share Tweet Share Share Email Prompts for AI marketing tools dramatically improve results AI writers have become essential tools for content creators, which is most of us. We’re all marketers these days. But it can take some stamina to wade through the fluff and irrelevance. After you’ve put a couple of paragraphs on a diet…
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Eight AI-Powered Strategies To Transform Your Marketing Strategy
Prof. Aleks Farseev is an Entrepreneur, Keynote Speaker, and the CEO of SoMonitor.ai, a GenAI Marketing Communications Analysis Platform. Marketer using A/B testing batjaket – stock.adobe.com With its latest advancements, AI has revolutionized the way businesses connect with their customers. For example, at our company, we’ve leveraged AI to craft brand strategy. We started by…
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Don’t rush straight to AI marketing tactics – get these 4 data fundamentals right first
Everyone’s telling marketers they need to add AI to their madtech stacks. But fools rush in, says Jess Simpson, head of strategy and analytics at Acxiom. To stand any chance of making AI or any tech investment a success, you need to get your data management layer right first. Cannes is over, and after countless…