Category: General
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The Walled Gardens of Social Commerce
Shopping + social platforms = social commerce. It’s not a new concept in other parts of the world; as of 2022, over 70 percent of Asian consumers, specifically in Thailand, China, and Vietnam, had shopped on social media platforms. To put this into perspective, just 36 percent of U.S. internet users are social buyers, meaning…
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Social media blueprint: a broker’s guide to engaging HR professionals
In today’s digital-first world, the power of social media in the realm of B2B marketing is undeniable. Consider this: 75% of B2B buyers now use social media to research potential vendors, making it an indispensable tool for any business looking to expand its reach. For benefits brokers, this presents a unique set of challenges and…
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On this Valentine’s Day, some seek AI-generated bots as romantic partners
A few months ago, Derek Carrier started seeing someone and became infatuated. He experienced a “ton” of romantic feelings but he also knew it was an illusion. That’s because his girlfriend was generated by artificial intelligence. SWIPE WITH CONFIDENCE: DATING APP ADDS NEW TECHNOLOGY TO COMBAT CATFISHING Carrier wasn’t looking to develop a relationship with…
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PayPal suggests it will be ready to offer ‘offline’ payments when DMA goes into effect
PayPal is working on a new consumer app for its mobile customers, and suggested that it will be “ready” to take advantage of the new EU regulation, the Digital Markets Act (DMA), when it goes into effect next month for tech “gatekeepers,” like Apple. For PayPal, one of the significant changes coming in the DMA…
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Navigating the World of Social Media Advertising for Digital Marketers
Share Tweet Share Share Email In the ever-evolving landscape of digital marketing, social media advertising has emerged as a dynamic and influential tool for businesses to connect with their target audience. This article aims to explore the intricacies of navigating the world of social media advertising, providing digital marketers with insights and strategies to harness…
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5 Ways to Harness the Power of Word-of-Mouth Marketing
5 Ways to Harness the Power of Word-of-Mouth Marketing – Multi-Housing News of your html page when using the responsive table generator code on sites not in UNLcms or the UNL.edu framework –>:root {–bg-table-stripe: #f6f6f5;–b-table: #e3e3e2;–caption: #242423;}table {background-color: transparent;border-collapse:collapse;font-family: Arial, Helvetica, sans-serif}th {text-align:left}.dcf-txt-center {text-align: center!important}.dcf-txt-left {text-align: left!important}.dcf-txt-right {text-align: right!important}.dcf-table caption {color: var(–caption);font-size: 1.13em;font-weight: 700;padding-bottom: .56rem}.dcf-table…