Social Marketing
SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company, begins a new chapter on its tenth anniversary with the acquisition of Kurio London, England, United Kingdom...
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AI Marketing
Braze has released its annual Global Customer Engagement Review, covering three trends for customer engagement in 2024. It’s the first trend we will look at here – creativity...
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Offline Marketing
Meta’s social media platforms – Facebook, Instagram, and Messenger – suddenly go offline, as users flock to X (formerly Twitter) for updates. (Images: Meta) Meta‘s social media giants...
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AI Marketing
Southeast Asia’s (SEA) digital economy is charging ahead and was projected to have reached a whopping US$100 billion by the end of 2023, according to research from Bain...
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Social Marketing
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For decades, “do it...
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Social Marketing
Technology continues to revolutionize the business world and those that capitalize on these advancements are set to position themselves at a distinct advantage. In recent years, artificial intelligence...
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