Social Marketing
A customer video testimonial is yet another open-secret in marketing that can have a major impact on your business. They can be used on TV, on your website,...
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Offline Marketing
Funnels, segmentation, and automation — it’s no surprise these are core topics at an international conference about media subscriptions. Executives from The Washington Post, Handelsblatt, and Nikkei shared their...
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AI Marketing
A Willy Wonka-themed event in Scotland that invited guests to “indulge in a chocolate fantasy” turned out to be a sparsely decorated warehouse with nightmarish knock-off characters and...
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Social Marketing
When ASU alumni Ken Bonham and Scott Kaufmann first met, it was through mutual friends. They were not in the same major, graduating class or job field. But...
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Social Marketing
In today’s online, social-media-driven age, nothing attracts potential customers to a business quite like content marketing. Whether it’s a humorous video, an educational blog post or just consistent,...
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Social Marketing
Halara Halara Every so often my many interests (fashion, fitness, influencer marketing) all intersect into one perfect story, and such is the case with the incredible success of...
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