Category: General
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Sponsorship and social impact – changing the narrative so everyone wins
For the third consecutive year, Environment, Social and Governance (ESG) has been named as the year’s top sponsorship trend by members of the European Sponsorship Association (ESA). Despite the drop off in noise about ‘purpose marketing’ since its post-Covid peak, ESG remains a focus: research from 17 Sport, leaders in this space, shows that nearly…
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Why Skipping a Marketing Plan Can Doom Your New Solution
In the fast-paced world of business, the launch of a new software solution can be a thrilling journey, marked by innovation and potential success. However, the excitement often blinds many ISVs to a crucial aspect that can make or break the entire venture – the absence of a well-structured marketing plan. Drawing on extensive experience…
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Exploring the Top E-commerce Trends You Should Know
Share Tweet Share Share Email In the dynamic realm of e-commerce, staying ahead of the curve is crucial for businesses aiming to thrive in the digital marketplace. With the continuous evolution of technology and consumer behaviour, keeping abreast of the latest trends is imperative. Additionally, businesses can find opportunities for growth and innovation by tapping…
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Dos and Don’ts for Successful Campaigns
Social media advertising has been incredibly powerful for over two decades now. It’s a priority way of advertising that should be included in pretty much every digital marketing strategy. Just ask any digital marketing agency in London and surrounding areas, even the top companies recognise the power of social media. The balance between social media…
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Challenging the challengers: How legacy food & drink brands can adapt and thrive
For The Drum’s food & drink focus week, TRO’s Charlie Li puzzles out how the titans in the industry can match the social agility of their challengers. Kantar’s recent trend prediction in The Drum reveals a sobering truth: challenger brands are experiencing disproportionate growth, leaving legacy brands scrambling. Despite rich heritage, hefty marketing budgets, and…
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Mobile app created by Conshohocken company aims to help people tackle substance abuse
Substance abuse is a growing problem, and it’s one that many people either don’t address or want support that extends beyond a therapist’s office or peer group meeting. That’s the idea behind New Ocean Health Solutions’ newest lifestyle app, Substance Use Management. The Conshohocken-based company says the program is designed to support adults facing substance…