Marketing focuses on delivering timely, relevant messages to targeted audiences. However, doing so amidst the heavy information flow in today’s world is a different challenge altogether. Artificial intelligence (AI) technologies are lending a hand, allowing businesses of all types to integrate and automate marketing processes, increase return on investment (ROI), and improve customer targeting. From social media to email marketing and customer segmentation, AI is revolutionizing marketing. Let’s take a look at how it’s changing the industry for the better.
Let’s face it: managing multiple social media accounts is a lot of work. In addition to content creation, responding to followers, and analyzing engagement, there’s a plethora of work to be done. And with AI, everything is simpler.
AI can analyze social media engagement of business customers and recommend optimal posting times. Past engagement data is cross-referenced with predictive models of audience activity, ensuring maximum reach through active scrolling. During the streamlined guessing stage, these tools can even suggest the content to be utilized which is based on current hot topics.
Have you ever faced the difficulty of generating new content ideas? Well, worry no more since AI has got us covered. Platforms like ChatGPT that utilize AI have the ability to come up with topics, headlines, and images that can engage the target audience. AI can help you write posts too. All you have to do is provide a few keywords or phrases, and a draft will be generated based on given information. Although it fails to meet expectations sometimes, it can be a wonderful starting point.
AI is there for social listening as well. It can track brand mentions including name of an organization, competitors, and their industry to provide useful insights. In this manner, it gives you the advantage of staying above the current trends and responding immediately to both taunting and praising remarks. All of this results in lesser time spent researching and more time spent on focused strategies to grow the brand.
We’ve all heard that email marketing is a pretty powerful tool. You’re trying to call attention without looking spammy. Luckily, AI is leaping in to help make sure that your emails make a hit every time.
One of the things AI helps with is email personalisation. Instead of blasting your whole list with the same email, It allows you to segment your audience out and send customised messages. It considers customer data such as past purchases, what they’ve browsed, and even what they’ve interacted with on your last emails. It uses that to construct a message that’s more likely to resonate. Personalisation leads to higher open rates and, more importantly, higher conversions.
But there’s more. AI also assists in optimising your subject lines. Some of these tools employ machine learning to forecast what words and phrases will produce the most favorable response from your people. And they can even try out different subject lines on small groups of individuals before sending them to your whole list. This A/B testing can really make your email campaign a huge success.
Moreover, AI-powered platforms can monitor your email campaigns in real-time and give you detailed insights into what’s working and what’s not. It can even suggest tweaks to improve performance based on past data. So, instead of just looking at a report and guessing what happened, you get precise directions on how to improve.
Looking into customer segmentation. It is one of the cornerstones of effective marketing. Understanding your customers is the secret to getting the message right, at the right time, through the right channel. And AI has the ability to simplify the entire process.
Traditional customer segmentation traditionally relied on broad categories like location or age. AI operates differently, though. With access to big customer datasets, AI can identify patterns and segment your customers based on actions, interests, and even predicted future behavior.
That means you can create extremely targeted campaigns that will reach out to the requirements of your customers directly. That is, an AI will study most likely-to-buy customers for some product or best-responding customers for some offer and classify them according to a segment. It even recommends products to which your customers might be drawn based on their past buying history or online search history.
But segmentation does not stop there. Predictive analysis can also be employed by Artificial Intelligence to foresee future conduct. It can look at patterns and predict which customers will leave or which will be next to make a purchase. You can formulate strategies to hold onto the former or push others further through the sales funnel based on this data.
Now, let’s talk about automation. As a business owner or marketer, you’ve probably spent hours creating content and running campaigns. AI is here to take some of that workload off your shoulders.
Some AI tools can generate content automatically for your social media, blog posts, and even video scripts*ChatGPT, Gemini and Claude).These tools use natural language processing (NLP) to generate content in a human-like way based on the information that you provide. They can generate blog posts, product descriptions, and social media posts in seconds. Of course, you will have to put your own twist on them, but AI tools can be a time-saver.
Campaigns are also automated. After you have an effective email drip or social campaign in place, AI can do the rest. It can automatically send your messages at the best times, and optimize your campaigns according to their performance. This is particularly helpful if you’re handling multiple campaigns over various platforms and channels. AI can make sure all goes well and prevent you from having the feeling of trying to juggle too many balls simultaneously.
One of the best things about AI marketing is that it can track and measure everything. With the right software, you can monitor all of your campaigns, from how many opened your emails to how many clicked links and actually bought. AI takes all of this information and provides you with insights to make your next campaign better.
It doesn’t just give you the numbers; it gives you what they mean. Did a specific post create a lot of buzz? AI will let you know why. Did a specific email generate poor open rates? It’ll suggest fixes. With the “why” behind the data, you’ll be able to make smarter decisions going forward.
Applying AI in your marketing is not about automating creativity. It’s about speeding it up. With the power to automate routine tasks, personalise messages, and predict the behavior of your customers, AI allows you to work smarter, not harder. And as you work smarter, the return speaks for itself. Your ROI is higher, customer engagement will be enhanced, and your campaigns will be targeted like never before. So, why not be a marketer in the future today? The tools are there and are ready to make you a success.
Olufemi Kazeem Oluoje
Olufemi Oluoje is a seasoned AI consultant and software developer with over 8 years of experience delivering innovative tech solutions to organisations and specializes in helping small businesses harness AI to boost productivity, reduce costs, and drive profitability. Olufemi focuses on creating tailored AI-powered solutions for SMEs and offers training to help teams effectively adopt AI. For inquiries, contact [email protected], [email protected].
