MoEngage has acquired Aampe, a San Francisco-based agentic AI infrastructure company, adding individual-level decisioning technology to its customer engagement platform as brands increasingly seek more automated and personalized marketing capabilities.
Terms of the transaction were not disclosed.
The acquisition strengthens MoEngage’s position in the fast-growing customer engagement software market by combining its existing AI-powered marketing automation capabilities with Aampe’s technology, which assigns a dedicated autonomous AI agent to each individual customer. Those agents determine what message to send, when to send it, which channel to use and how frequently to engage users, while continuously learning from customer behavior and prior interactions.
The deal represents a significant step in the evolution of marketing technology, where companies are moving beyond traditional segmentation and campaign management toward systems capable of making individualized decisions at scale. Rather than relying on predefined customer segments, static journeys and ongoing A/B testing, agentic AI systems are designed to make real-time decisions for each customer independently.
“Every marketer wants to show up at the right moment, with the right message, for every individual user,” said Raviteja Dodda, co-founder and CEO of MoEngage. “The gap isn’t ambition, it’s infrastructure.”
Founded in 2020, Aampe developed its platform around the concept of “one agent per user,” creating persistent customer-level models that learn individual preferences, engagement patterns and behavioral signals over time. The company’s technology uses reinforcement learning techniques, including Thompson Sampling and multi-armed bandit algorithms, combined with causal inference models to optimize customer interactions continuously.
The platform has already been deployed by major consumer brands including Grab, Swiggy, ZenBusiness and Taxfix. According to the company, its infrastructure currently supports hundreds of millions of dedicated AI agents and processes more than 200 billion decisions each week.
The acquisition complements MoEngage’s existing Merlin AI product suite, which helps marketers create content, design campaigns, build customer journeys and generate insights. More recently, the company introduced Merlin AI Custom Agents, designed to automate entire marketing workflows. With the addition of Aampe, MoEngage adds a decisioning layer that enables those workflows to operate at the individual customer level.
For marketers, the combination addresses one of the industry’s most persistent challenges: scaling personalization without proportionally increasing operational complexity. Traditional personalization systems often require teams to continually build new segments, campaigns and testing frameworks, creating growing management burdens as customer bases expand.
“We built Aampe on one conviction: one agent per user, not one model per segment,” said Paul Meinshausen, co-founder and CEO of Aampe. “A per-user agent builds a persistent, compounding model of each individual.”
As part of the transaction, Aampe’s founding team — Meinshausen, Chief Scientist Schaun Wheeler and Chief Technology Officer Sami Abboud — will join MoEngage to lead its Agentic Decisioning initiatives. Existing Aampe customers will continue to be supported while gaining access to additional engineering, data science and customer success resources through the larger organization.
The acquisition also expands MoEngage’s reach in the broader AI-powered marketing software market, where vendors are increasingly incorporating autonomous decision-making capabilities into customer engagement platforms. Rather than simply assisting marketers with content creation or campaign execution, these systems are designed to make ongoing optimization decisions independently within defined business parameters.
Customer results cited by Aampe suggest the approach can generate measurable business outcomes. Taxfix, a European digital tax management platform, reported a 50% improvement compared with its previous rule-based customer relationship management system and a 40% revenue uplift against a global control group after implementing the technology.
For brands already using MoEngage, Aampe’s capabilities will be integrated directly into the platform. Companies using other customer engagement platforms will also be able to deploy Aampe’s decisioning technology independently, allowing MoEngage to pursue growth beyond its existing customer base.
The acquisition brings together the AI research teams of both companies and provides Aampe access to the scale of MoEngage’s global customer network, which includes more than 1,350 consumer brands such as Flipkart, Domino’s, Loblaws, Kayak, SoundCloud and Deutsche Telekom.
As consumer brands increasingly seek ways to deliver more relevant and timely customer interactions, MoEngage is positioning the combined platform as a foundation for what it calls agentic marketing — a model in which autonomous AI agents continuously optimize customer engagement decisions at scale while marketers retain oversight through defined goals, content strategies and governance controls.
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