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Empowering marketers with no-code AI solutions, ET BrandEquity

<p>Representative image (iStock)</p>
<p>“/><span>Representative image (iStock)</span>The inclusion of the artificial intelligence (AI) first approach has taken precedence. In the late 2010s, people were trying to map the potential and set up the premise for the inclusion of AI in businesses. Later in the 2020s, I saw the growing acceptance of new-age technologies and increased integration in systems. The integration of AI is nothing short of the “dot com” revolution that occurred in the early 2000s. When the internet was introduced, people shied away from integrating it into their processes and systems. However, businesses gradually understood the potential and realized the capabilities that the World Wide Web has to offer. Inculcating artificial intelligence in practice is also receiving a similar response from the world. While a segment of the CXO population is debating the addition, some have recognized the power it holds in simplifying operations and making room for tackling more nuanced challenges throughout the day.With marketing being one of the key pillars within the organization, the integration of AI has emerged as a pivotal driver for efficiency and effectiveness across industries. AI enables marketers to leverage data-driven decision-making, significantly reducing strategy, ideation, and implementation time by a quarter compared to traditional methods. </p>
<p>Interestingly, when thinking of integrating AI solutions, the majority tends to imagine a room filled with computer engineers tirelessly coding to achieve desired results. Consequently, companies were initially hesitant to adopt new-age technologies as it required hiring additional technical talent who were equipped to build these solutions, allocating a dedicated budget, and conducting constant feedback sessions to build an application to its optimum capabilities. But with the introduction of no-code and generative AI platforms, companies now have the option to affiliate with these platforms and introduce similar solutions at a lesser cost. Additionally, understanding that the larger audience might not be equipped to operate heavy stack solutions and to extend ease, AI solutions, predominantly the ones used in marketing, are now also being built on a no-code framework. </p>
<p>AI-first marketing is making waves in the industry. Mapping the possibilities, a recent report by PWC suggested that AI-driven marketing is set to drive an impressive 45% of the total global economy by 2030.</p>
<p>Being an early adopter of AI platforms in marketing practices grants a distinct competitive advantage to the brand. With organizations increasingly integrating AI features and platforms, marketers now have the capability to automate mundane tasks, personalize campaigns, and perform real-time data analysis. By optimizing advertisements based on customer analysis and aligning content strategies with brand objectives, while simultaneously conducting tests, the time to market can be reduced, and valuable insights can be obtained to enhance campaign efficiency and effectiveness.</p>
<p>Not just limiting to campaigns, AI has remarkably streamlined marketing processes by automating routine tasks, such as lead generation, content creation, and customer support. With AI-powered lead generation tools, businesses can efficiently identify and qualify potential leads based on specific criteria, saving time and resources. Additionally, AI-powered chatbots and virtual assistants provide instant and accurate customer support, addressing inquiries, resolving issues, and ensuring seamless experiences round the clock. By automating these tasks, AI empowers marketers to focus on strategic planning, creativity, and building lasting relationships with customers. This is further aiding significantly in optimizing the return on investments, sustaining customer retention and loyalty, reducing execution time, and increasing productivity. No-code AI solutions mark a significant shift in the marketing landscape. Empowering marketers with the ability to leverage AI technology without coding expertise or extensive resources opens up new possibilities for innovation and growth. By embracing no-code AI solutions, marketers can unlock the full potential of AI, deliver personalized experiences, and achieve tangible business outcomes. The democratization of AI in marketing heralds a new era of creativity, agility, and customer-centricity, positioning organizations at the forefront of industry transformation. </p>
<p>Furthermore, Generative AI is being touted as the future of marketing. Mckinsey, a leading and renowned research firm, stated that players that invest in AI are seeing a revenue uplift of 3 to 15 per cent and a sales ROI uplift of 10 to 20 per cent. However, it’s important to note that while generative AI holds great potential, it also raises ethical considerations such as transparency, authenticity, and data privacy. As these technologies continue to evolve, marketers will need to navigate these challenges and ensure the responsible and ethical use of generative AI in their marketing efforts. We are at an interesting juncture to see how coupling human intelligence with seamless execution and data analysis by AI models will shape the industry in the coming years. </p>
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The pivotal role of women in this evolution is particularly significant. Their ascent in AI and marketing leadership roles is not just a milestone for gender equality; it represents a convergence of diverse perspectives and skills that are vital for brands today. Women’s natural propensity for empathy, relationship-building, and strategic creativity positions them to leverage AI effectively, enhancing brand stories and personalization.

  • Published On Feb 26, 2024 at 08:32 AM IST

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