Category: General Tutorials
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What Is MLM? How Multilevel Marketing Works
What Is Multilevel Marketing (MLM)? Multilevel marketing (MLM) refers to a strategy used by some direct-sales companies to sell products and services. MLM encourages existing members to promote and sell their offerings to other individuals and bring new recruits into the business. Distributors are paid a percentage of their recruits’ sales. New recruits become the distributor’s…
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For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Attribution Not all brand operators have the time – or inclination – to wade into the technical thickets of attribution. So here are a few useful, loose rules that brands at various stages of development can follow, courtesy of Alex Greifeld’s ecommerce…
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TunnelBear VPN review: A cutesy VPN service for casual users
How we tested Mashable’s VPN reviews involve hands-on testing, which I’ll describe in more detail shortly, but they also hinge heavily on guidance from cybersecurity experts. When it comes to the types of things consumers should look for in VPN services, they told me in separate interviews, much of what separates the good from the…
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A 10-Point Checklist for Launching Your Tech Product in the U.S.: Key Steps for a Successful Market Entry
Share Tweet Share Share Email Instigating a technological product in the united state (U.S.) is a challenging yet rewarding endeavor. By utilizing this 10-point checklist, you can navigate the complexities of the U.S. market and set your product up for success. From conducting thorough market research to developing a strong value proposition and building a…
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Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing
Partners with Snowflake by leveraging Cortex AI to help marketers experiment and deliver precise, personalized communications at an unprecedented scale SAN FRANCISCO, Aug. 27, 2024 /PRNewswire/ — Hightouch, a leading Composable Customer Data Platform (CDP) today announced the launch of AI Decisioning, its new AI marketing product, as a Snowflake Native App. AI Decisioning leverages Snowflake Cortex…
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Kingfisher’s Eloi Casali on his brand marketing epiphany and the dangers of promotions
There was a time when Eloi Casali had no love for branding. Now, the Kingfisher head of media tells Tim Healey how he demonstrates the unmistakable impact of brand marketing back to the budget holders at the B&Q, Screwfix and Tradepoint owner. You’ve been brand manager, a search specialist and then rose through the ranks…
