Category: General Tutorials
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Why do consumer tech brands use influencers in such a boring way?
Consumer tech must understand that creators don’t sell products; they spark imaginations. Social Chain’s Gareth Harrison explains the best approach all as part of The Drum’s Consumer Technology Focus. Social media marketing is getting a bit lacklustre. Many brands cling to out-of-touch tactics to connect with audiences, convinced that copying viral trends or chasing after…
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Namecheap vs. GoDaddy: Which is best in 2024?
If you’re looking to launch a new website for your business with as little fuss as possible, there’s a good chance you’ve come across two names: Namecheap and GoDaddy. As two of the most popular domain registration and website hosting services on the market, even a quick search is likely to uncover these two options.…
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Picture this: justfly.com blends AI & reality in latest brand campaign
Do consumers know what’s real and what’s AI? We ‘unmask the intelligence’ behind justfly.com’s recent brand campaign to explore how its blending AI and creativity to create memorable, engaging experiences in the travel sector. We’ve heard about generative AI being used in the travel industry to simplify the booking process, to personalize itineraries and recommend…
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What Is MLM? How Multilevel Marketing Works
What Is Multilevel Marketing (MLM)? Multilevel marketing (MLM) refers to a strategy used by some direct-sales companies to sell products and services. MLM encourages existing members to promote and sell their offerings to other individuals and bring new recruits into the business. Distributors are paid a percentage of their recruits’ sales. New recruits become the distributor’s…
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For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Attribution Not all brand operators have the time – or inclination – to wade into the technical thickets of attribution. So here are a few useful, loose rules that brands at various stages of development can follow, courtesy of Alex Greifeld’s ecommerce…
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TunnelBear VPN review: A cutesy VPN service for casual users
How we tested Mashable’s VPN reviews involve hands-on testing, which I’ll describe in more detail shortly, but they also hinge heavily on guidance from cybersecurity experts. When it comes to the types of things consumers should look for in VPN services, they told me in separate interviews, much of what separates the good from the…