DAB Marketing Library of the Future

Category: General Tutorials

  • 10 Best marketing CRM systems

    10 Best marketing CRM systems

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    Customer relationship management (CRM) solutions are not only a staple in the day-to-day management of sales teams, but also for marketing teams. Whether you’re managing marketing channels and campaigns in-house or have an agency with a team managing clients, the right CRM solution will save you time, increase your efficiency, and help your business grow. …

  • Why do consumer tech brands use influencers in such a boring way?

    Why do consumer tech brands use influencers in such a boring way?

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    Consumer tech must understand that creators don’t sell products; they spark imaginations. Social Chain’s Gareth Harrison explains the best approach all as part of The Drum’s Consumer Technology Focus. Social media marketing is getting a bit lacklustre. Many brands cling to out-of-touch tactics to connect with audiences, convinced that copying viral trends or chasing after…

  • Namecheap vs. GoDaddy: Which is best in 2024?

    Namecheap vs. GoDaddy: Which is best in 2024?

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    If you’re looking to launch a new website for your business with as little fuss as possible, there’s a good chance you’ve come across two names: Namecheap and GoDaddy. As two of the most popular domain registration and website hosting services on the market, even a quick search is likely to uncover these two options.…

  • Picture this: justfly.com blends AI & reality in latest brand campaign

    Picture this: justfly.com blends AI & reality in latest brand campaign

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    Do consumers know what’s real and what’s AI? We ‘unmask the intelligence’ behind justfly.com’s recent brand campaign to explore how its blending AI and creativity to create memorable, engaging experiences in the travel sector. We’ve heard about generative AI being used in the travel industry to simplify the booking process, to personalize itineraries and recommend…

  • What Is MLM? How Multilevel Marketing Works

    What Is MLM? How Multilevel Marketing Works

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    What Is Multilevel Marketing (MLM)? Multilevel marketing (MLM) refers to a strategy used by some direct-sales companies to sell products and services. MLM encourages existing members to promote and sell their offerings to other individuals and bring new recruits into the business. Distributors are paid a percentage of their recruits’ sales. New recruits become the distributor’s…

  • For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?

    For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?

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    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Attribution Not all brand operators have the time – or inclination – to wade into the technical thickets of attribution. So here are a few useful, loose rules that brands at various stages of development can follow, courtesy of Alex Greifeld’s ecommerce…