Category: General Tutorials
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How to Use CRM: A Beginners Guide
What is a CRM system? CRM software is a sales and marketing platform that houses and tracks all lead and client information for a business. These solutions are meant to help manage entire sales processes and workflows from lead generation to deal closing. The onboarding and set-up process can be understandably intimidating, so we’ve put…
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Short vs. Long-Form Video Content: A Comprehensive Guide
In the dynamic world of social media marketing, the choice between short-form and long-form content is pivotal for brand success. Short-form video platforms, such as Instagram Reels and TikTok videos, offers quick, engaging snippets that capture the audience’s attention in seconds, making it ideal for viral marketing campaigns and rapid brand awareness. On the other…
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How to use social media to land a job
Landing the perfect job can be a job unto itself. The same could be said for finding the ideal candidate. Long gone are the days of showing up at a company asking about openings, filling out an application in the lobby and hoping someone calls you for an interview. The answer today for everyone—job seekers…
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Mastering AI and marketing: A beginner’s guide
Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can…
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10 Best marketing CRM systems
Customer relationship management (CRM) solutions are not only a staple in the day-to-day management of sales teams, but also for marketing teams. Whether you’re managing marketing channels and campaigns in-house or have an agency with a team managing clients, the right CRM solution will save you time, increase your efficiency, and help your business grow. …
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Why do consumer tech brands use influencers in such a boring way?
Consumer tech must understand that creators don’t sell products; they spark imaginations. Social Chain’s Gareth Harrison explains the best approach all as part of The Drum’s Consumer Technology Focus. Social media marketing is getting a bit lacklustre. Many brands cling to out-of-touch tactics to connect with audiences, convinced that copying viral trends or chasing after…