HubSpot certifications are entirely free credentials you can pursue in several areas, including marketing, sales, and specific software use. HubSpot designed its courses and certifications for customer service, sales, and marketing professionals who want to highlight their skills and potentially advance their careers. Explore available options, ranging from the HubSpot inbound marketing certification to HubSpot search engine optimization (SEO) certification and beyond, to find the program that aligns with your interests.
HubSpot certification overview
A HubSpot certification is a globally recognized credential that professionals obtain for three main reasons:
HubSpot Academy, HubSpot’s official resource for taking courses and getting certified, offers certifications spanning different professional roles, software functions, and experience levels. Refer to the table below to explore some of HubSpot Academy’s certifications.
| Beginner | Intermediate | Advanced | |
|---|---|---|---|
| Marketing | Inbound Marketing, Digital Marketing, Digital Advertising, Platform Enablement, HubSpot Reporting, SEO, Inbound, Email Marketing, Email Marketing SoftwareHubSpot Solutions Partner, HubSpot Marketing Hub Software, HubSpot Content Hub for Marketers, HubSpot Sales Hub Software, HubSpot x LinkedIn Ambassador Program | Inbound Marketing Optimization, Social Media Marketing, Growth-Driven Design, Content Marketing | Contextual Marketing |
| Sales | Revenue Operations, Platform Enablement, HubSpot Reporting, Frictionless Sales, Sales Management, Inbound, Sales Enablement, HubSpot Sales Hub Software, Inbound Sales for Solutions Partners, HubSpot Solutions Partner | – | – |
| Service | Platform Enablement, HubSpot Reporting, Service Hub Software, Inbound* | – | – |
| Web design | – | Growth-Driven Design | – |
| Web development | HubSpot CMS for Developers | Growth-Driven Design, Growth-Driven Design for Agencies | – |
Note: Certifications in italics apply to more than one HubSpot content category.
About HubSpot
HubSpot is a digital marketing industry leader that offers customer relationship management (CRM) software to help companies generate leads, align marketing and sales teams, improve sales enablement, and boost ROI.
According to Statista, HubSpot was the marketing automation solution US industry professionals chose most as of July 2024, with a market share of nearly 35 percent, outperforming Adobe Experience Cloud, Oracle Marketing Cloud, Welcome, and others [1].
7 popular HubSpot certifications for beginners
Delve deeper into your options with breakdowns of seven HubSpot certifications for beginners listed as popular on HubSpot Academy and that learners worldwide are searching for on Google. The most popular certifications are in sales and marketing strategy.
Explore what you’ll learn and each certification’s course format and length. Use these breakdowns as a model for your research process.
1. HubSpot Inbound Marketing Certification
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What you’ll learn: How to create engaging content, nurture leads, optimize marketing processes, use automation and AI tools
2. HubSpot Inbound Certification
3. HubSpot Email Marketing Certification
4. HubSpot Content Marketing Certification
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What you’ll learn: How to develop a content strategy, use a content creation framework for producing consistent and effective content, repurpose content, promote content, analyze content performance
5. HubSpot Social Media Marketing Certification
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What you’ll learn: How to develop an inbound social media strategy, perform social media listening and monitoring, build relationships on social media
6. HubSpot Inbound Sales Certification
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What you’ll learn: how to identify which leads to contact, earn leads’ trust and attention, understand buyers, run sales calls and presentations
7. HubSpot SEO Certification
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What you’ll learn: how to evaluate and improve your site’s SEO, build backlinks to increase your site’s visibility, use insights from keyword research
Are HubSpot certifications worth it?
Increasing your competitiveness in the job market and building your skill set are two of many reasons to pursue these credentials. In addition to the fact that HubSpot skills and certifications are globally recognized, you can also enjoy several career benefits from getting certified, as explored below:
1. Get the attention of employers.
Having a HubSpot certification can make it easier to get employers’ attention. As of October 2024, companies continue posting job openings on LinkedIn, Glassdoor, and Indeed, listing HubSpot certifications (or experience) as a preferred or required qualification.
Job titles include: Inbound Marketing Manager, Vice President of Customer Success, Sales Support Specialist, HubSpot Admin, HubSpot Technologist, B2B Social Media Specialist, and Digital Account Manager.
Companies include: Robert Half, North Carolina State University, University of Tennessee, HubSpot, and Amazon Web Services.
Industries include: Higher education, media, branding and marketing, software, educational services, green tech, and more.
2. Learn in-demand skills from inbound marketing experts.
Completing the courses for a certification exam exposes you to the experience and perspectives of HubSpot experts. Instructors for HubSpot Academy’s certification courses specialize in different content areas, such as conversions, automation, and developer content.
3. Stay current on the latest marketing and sales trends.
As HubSpot updates its software continually, certification courses and exams will change to reflect HubSpot’s latest features and functionality. The courses and exams are an opportunity to build and maintain cutting-edge CRM skills.
4. Add credentials to your LinkedIn profile, website, and more.
HubSpot Academy allows you to showcase your expertise with certificates and badges. After completing a certification, you can download the certificate and badge, embed them on a website, add them to your LinkedIn profile and email signature, and share them on your social media profiles.
Displaying HubSpot certificates or badges can visually enhance your online presence and make your expertise easily recognizable to employers.
5. Launch a variety of HubSpot careers.
HubSpot certifications can open up a variety of career opportunities, including:
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Becoming a HubSpot solutions provider or partner so that you can provide consulting, tech implementation, or hands-on services to companies and teams on how to get the most out of HubSpot
How to use HubSpot and get a HubSpot certification
Familiarize yourself with HubSpot and develop your knowledge base to join the more than 200,000 HubSpot-certified professionals community. To start your certification journey and join them, follow the steps below.
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Become familiar with HubSpot by signing up for a free HubSpot account and familiarizing yourself with the platform’s features and functionality. That way, you can choose the path that aligns with your passions and career goals.
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Sign up for a HubSpot Academy account and explore the certifications in your content area, such as marketing, sales, or customer service.
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Select a course and enroll. Once inside your Academy account, you can view the course breakdown, download a study guide, and peruse other courses in your content area.
Are HubSpot certifications free?
Yes. The cost for all HubSpot certification courses is free.
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Complete all lessons and quizzes to learn core principles in your content area and tactics for success.
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Pass the certification exam. You’ll find an exam to test your knowledge at the end of each course. Each exam has a passing score (number of questions you need to answer correctly), a time limit to take the exam, and a policy for retaking the exam.
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Earn your certificate. After passing the certification exam, you can view, download, and embed your certificate to showcase your new credential.
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Keep your certification active by taking a recertifying exam before the expiration date.
It’s important to note how long your certifications remain active. For example, the Inbound Marketing certification remains active for two years, while the Sales Software certification remains active for one year.
Alternative HubSpot certification options from industry leaders
HubSpot is one of many options for earning marketing credentials and expanding your skill set. The Google Digital Marketing & E-commerce Professional Certificate is a self-paced online course teaching digital marketing campaign management skills. You’ll also explore performance-measuring analytics and customer engagement and attraction. Upon completion, you’ll earn a Google Career Certificate for your resume.
Discover essential HubSpot and digital marketing skills on Coursera
Taking online courses can be a great way to build skills in HubSpot, get to know the platform, prepare for a certifying exam, and discover career opportunities. Explore these options:
Frequently asked questions
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Is a HubSpot certification worth it?
HubSpot certifications can be valuable credentials for many career paths in sales, marketing, customer service, and beyond. You may find in your job search that employers list HubSpot certifications as required or preferred qualifications. To determine the value a HubSpot certification can offer you, research certifications related to your area of interest to find out what skills you’ll learn and how these align, and research job listings in your desired industry and role.
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How long does it take to get HubSpot certified?
The time it takes to get HubSpot certified depends on each certification course outline and the time you devote to taking a course. HubSpot Academy lists each certification course format: number of lessons, videos, quizzes, and the total number of hours of material included. Review course listings and your schedule to estimate how long it will take to complete a certification.
