Category: General Tutorials

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Even with the wealth of distribution channels available today, email marketing remains a cornerstone of digital marketing strategies in 2024. Whether you’re deploying direct promotional campaigns, distributing newsletters, gathering survey data, or extending…

I have a deep addiction. So do you, probably. It’s to my screen. And yet it so often disappoints me, enrages me, saddens me. I’ve been exploring “digital fatigue,” and I think I have it — a different version of chronic fatigue syndrome. The classic definition of this is too much time staring at a…

Consumers are looking for more out of their interactions with online brands, including more responsiveness, transparency, and value. This market shift is part of the reason for the rise in video marketing. No longer limited to major brands, video marketing is an accessible and indispensable aspect of marketing strategies. However, it’s not enough to just…

You didn’t have to be on the Internet too much in the last few years to see that TikTok has become one of the most widely-used platforms, especially among the younger generations. The short-form content, paired with a bunch of unique TikTok users with cool ideas, made TikTok the favorite social media platform for those…