Category: Marketing Tutorials

Share Tweet Share Share Email Video material is an especially effective method of influencing consumer behavior and improving the shopping experience. Offering immersive product demos and interesting stories grabs consumer interest and builds trust and authenticity in brands. Retailers build dynamic interactions that let customers see things in real-life settings as they progressively include video…

The customer journey has always been an important concept for marketers, a road map that guides potential customers from awareness to purchase. But the path has evolved. Today, the journey doesn’t end with a purchase—it extends into advocacy, where happy customers actively promote their favorite brands to their various communities. What’s notable is that the…

Fabric takes up shelves’ worth of space in Kate Caufield’s South Reno atelier. The studio, which has produced local theater costumes, custom cosplays, bridal wear and alterations of all kinds, is tucked into a loft on the second floor of Caufield’s mom’s house. The room’s closet, Caufield told the Sagebrush, is overflowing with costumes. Its…

Making money from YouTube used to be as simple as uploading great content, garnering millions of views, and earning a share of advertising revenue. Now, content creators have access to multiple ways to monetize their content. In addition to advertising, this can include corporate sponsorships from a major brand, fan funding, or merchandise sales. Key…

Get ready for some overly enthusiastic campy dialogue. Incoming message from the United Citizen Federation! Offworld—in collaboration with Sony Pictures Consumer Products, and Knights Peak— has launched Starship Troopers: Extermination. Coming out of early access, the game is now live on Steam and Epic Games Store on the PC and PlayStation 5 and Xbox Series…

The business landscape today is heavily reliant on digitization. When entrepreneurs and business owners are constantly looking to improve their online presence and even leverage e-services to be able to thrive in competitive markets, they turn to digital platforms to enable efficient streamlining of operations. DropServe is one such platform that is designed to automate…