DAB Marketing Library of the Future

Category: AI Tutorials

  • Revolutionizing Email Marketing with AI: What You Need to Know

    Revolutionizing Email Marketing with AI: What You Need to Know

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    Share Tweet Share Share Email Email marketing has long been a cornerstone of digital marketing strategies, providing businesses with a direct line to their customers. However, with the ever-growing volume of emails and the demand for personalized experiences, traditional email marketing techniques are no longer sufficient. Enter Artificial Intelligence (AI), which is transforming how businesses…

  • AI website building tools that every small business should be using

    AI website building tools that every small business should be using

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    The best AI website builders are revolutionizing how small businesses build websites, making the process faster, easier, and more effective than ever before.  By leveraging the power of AI, these innovative website builders enable you to quickly create professional, high-converting sites without needing to be a web design expert. In this guide, we list 7…

  • Mastering AI and marketing: A beginner’s guide

    Mastering AI and marketing: A beginner’s guide

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    Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts.  This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can…

  • Picture this: justfly.com blends AI & reality in latest brand campaign

    Picture this: justfly.com blends AI & reality in latest brand campaign

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    Do consumers know what’s real and what’s AI? We ‘unmask the intelligence’ behind justfly.com’s recent brand campaign to explore how its blending AI and creativity to create memorable, engaging experiences in the travel sector. We’ve heard about generative AI being used in the travel industry to simplify the booking process, to personalize itineraries and recommend…

  • For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?

    For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?

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    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Attribution Not all brand operators have the time – or inclination – to wade into the technical thickets of attribution. So here are a few useful, loose rules that brands at various stages of development can follow, courtesy of Alex Greifeld’s ecommerce…

  • Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing

    Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing

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    Partners with Snowflake by leveraging Cortex AI to help marketers experiment and deliver precise, personalized communications at an unprecedented scale SAN FRANCISCO, Aug. 27, 2024 /PRNewswire/ — Hightouch, a leading Composable Customer Data Platform (CDP) today announced the launch of AI Decisioning, its new AI marketing product, as a Snowflake Native App. AI Decisioning leverages Snowflake Cortex…