Category: AI Tutorials
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AI vs human insight: A balance in marketing – Brand Wagon News
By Smita Khanna AI cannot intuitively understand and create emotional connections, qualities that come naturally to humans. There has been a lot of discussion and ongoing research on how to improve AI’s emotional intelligence to make it better at mimicking human insight. Scientists and developers are working hard to bridge this gap, but whether they…
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Christie’s International Real Estate’s 2024 Masters Circle and Agents Summit Brings Top Luxury Agents To Beverly Hills
Industry changes and opportunities take center stage at the global luxury network’s annual conference for top producers. BEVERLY HILLS, July 01, 2024 (GLOBE NEWSWIRE) — Top luxury real estate agents from Christie’s International Real Estate gathered in Southern California for the network’s annual Masters Circle and Agents Summit, held at the Beverly Wilshire June 25…
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Consulting Firms Are the Early Winners of the AI Boom
After ChatGPT came out in 2022, the marketing team at Reckitt Benckiser, which makes Lysol and Mucinex, was convinced that new artificial intelligence technology could help its business. But the team was uncertain about how, so it turned to Boston Consulting Group for help. Reckitt’s request was one of hundreds that Boston Consulting Group received…
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Gen AI Marketing: How Some ‘Gibberish’ Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New research finds that companies can subtly manipulate the LLM into favoring their own products by adding…
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AI is (obviously) making an impact in marketing—here’s how to make it last
80% of marketers feel AI has already had a positive impact on their work. For any innovation still in its early innings, that’s an impressive feat. To keep this momentum up, marketing leaders have to champion AI use cases that don’t disrupt their teams’ wor, but instead let them refocus their creativity and drive more…
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Magento vs. WooCommerce: Which is best in 2024?
Whether you’re launching a new online shop or looking to upgrade an existing e-commerce site, Magento (now Adobe Commerce) and WooCommerce are two options with strong customization features available, particularly through a la carte extensions. We evaluated both tools and scoured user reviews to help you pick the best choice for your business based on…