Category: AI Tutorials
-
Combining AI and Human Expertise in Marketing
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s rapidly evolving digital landscape, marketers face an unprecedented challenge: how to harness artificial intelligence (AI) effectively while maintaining the human touch that’s crucial for building lasting business relationships. As AI becomes ubiquitous in…
-
How Businesses Use AI to Craft Personalized SMS Marketing That Drives Results
Share Tweet Share Share Email SMS-based marketing is evolving, and artificial intelligence (AI) is leading the charge. Businesses are always looking for ways to stand out in a crowded marketplace. AI-powered marketing is becoming a go-to strategy for crafting personalized messages that engage customers. But how does AI help businesses create these tailored messages? And,…
-
How to lead in the age of AI, when you don’t understand AI
In recent weeks, I’ve spoken with several chief marketing and communications officers in higher education about AI adoption. When I ask how knowledgeable their teams are on the topic, I often hear, “The level really varies—from zero to using it every day. They could use some training.” Then, almost sheepishly, they add, “Even I could probably…
-
8 Ways Software Development and AI Are Teaming up to Change the Marketing World
Share Tweet Share Share Email You’re witnessing a transformative era as software development and AI revolutionise marketing by providing enhanced data analytics, driving personalised customer experiences, and enabling real-time campaign optimisation. AI’s predictive analytics and automation streamline marketing processes and improve efficiency, offering advanced customer insights and data-driven decisions. The integration of AI tools not…
-
Asia-Pacific Summit:“Everyone Is Talking About AI Productivity, But What About Capability?”
(MENAFN- PRovoke) SINGAPORE – The conversation around use of AI in communications needs to shift from productivity to capability, value and joy, according to in-house and agency leaders speaking at the PRovoke media Asia-Pacific Summit this week. The session brought together Sanjay Nair, global AI marketing lead at management consultancy BCG, Ramya Chandrasekaran, chief communications…
-
Brendan Sweeney, CEO and Co-founder of Popmenu |
9.17.2024 Brendan Sweeney, CEO and Co-founder of Popmenu, billed as the only restaurant marketing platform that increases business automatically, across digital channels, didn’t set out to build just another restaurant technology solution. He was driven by a simple yet powerful frustration: the lack of visually engaging and easily accessible information about restaurants in a digital…