Category: Social Marketing

Sharyn Smith, CEO of of Social Soup, is an industry doyen when it comes to influencer and creator marketing with an enviable list of clients and a previous appearance on B&T TV. She caught up with our own Greg ‘Sparrow’ Graham to talk all things social. 1. Greg ‘Sparrow’ Graham: Social Soup’s client list is…

Washington — The Supreme Court heard arguments Monday in a pair of social media cases that could transform online speech. The two cases concern disputes over Republican-backed laws in Florida and Texas that aim to restrict social media companies from moderating content, which tech groups representing platforms like Facebook and X see as a violation…

Getting your game noticed isn’t easy, and it’s particularly tough for indie game developers right now. Players’ gaming backlogs are bigger than ever, and with an abundance of AAA games constantly entering the market – not to mention over 75,000 listed titles on the Steam marketplace – it’s no wonder we’re all being more selective…

Social media is a strange place. On the one hand it can be a relentlessly toxic, dark cluster of ill intent; on the other, it can act as the glue that binds us to new communities, friends of the past and family we’ve almost forgotten. Nostalgia kicks in when we scroll through Instagram or Facebook…

Source: Kawo 2024 B2B Social Media Marketing Research Report Kawo, a leading social media management platform in China, has released its 2024 B2B Social Media Marketing Research Report. The report covers crucial insights into the role of social media within the business-to-business (B2B) marketing landscape in China, as well as its use by global B2B…

Here are a dozen pointers on how to optimize your social media marketing strategies. What hath GenAI on social media wrought? It spews out fake news, divisive thoughts. It makes us addicted to “likes” and “shares”, It exploits our data and privacy scares. Is it a monster we created that can’t be taught? If that…