Category: Social Marketing
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THE BUSINESS OF CULTURE IN MARKETING TAKES CENTER STAGE AT POSSIBLE
MULTIPLE PARTNERS BRINGING BESPOKE PROGRAMMING TO THE EVENT NEW YORK, March 4, 2024 /PRNewswire/ — Beyond Ordinary Events, Inc. and POSSIBLE, the premier marquee marketing event, announced today exclusive content that will debut at the 2024 event designed to drive awareness and conversation around cultural and social inclusivity in marketing. This programming will explore the…
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Marketing leaders, it’s time to go all-in on social media customer care – here’s why
As social media evolves from an “amplification” touchpoint to the preferred destination for customers seeking support, marketing leaders will be forced to play a larger role in their brand’s customer service strategies, says Scott Morris (CMO, Sprout Social). Having spent more than 25 years in marketing roles, I have witnessed first-hand how essential service is…
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A symbiotic relationship for brands and influencers
With brands placing a growing focus on innovative methods to connect with consumers, social media has become an essential marketing channel. Influencers are increasingly utilising these platforms to promote brand products and services, providing brands with the opportunity to connect with new customers and strengthen loyalty among their existing customer base. Contrary to the common…
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Video Marketing for Local Businesses: A Weekly Guide: Customer video testimonials 101
A customer video testimonial is yet another open-secret in marketing that can have a major impact on your business. They can be used on TV, on your website, on social media and anywhere you can place videos. You should be adding at least one customer testimonial every month to your content calendar. (Note: Go to…
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The journey of ASU alumni founders in the marketing industry
When ASU alumni Ken Bonham and Scott Kaufmann first met, it was through mutual friends. They were not in the same major, graduating class or job field. But years later, they would eventually find themselves as roommates, friends and then business partners. In their shared apartment, Kaufmann pitched the idea for a new marketing firm,…
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11 Ways to Master Content Marketing (According to Business Experts)
In today’s online, social-media-driven age, nothing attracts potential customers to a business quite like content marketing. Whether it’s a humorous video, an educational blog post or just consistent, engaging social media posts, content that grabs customers’ attention and keeps them coming back for more is the secret weapon of any successful business. But if you…
