Category: Social Marketing
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ScaleWith Launches Social Impact Copilot™
GenAI-Powered Platform Seamlessly Integrates Social Impact Into Business Operations ALLEN, Texas, March 06, 2024–(BUSINESS WIRE)–ScaleWith, a leading social impact AI company, announced public beta availability of Social Impact Copilot™, a revolutionary product that employs generative AI to redefine how enterprises drive sustainability, CSR and social impact across all business functions. The launch marks a significant…
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What’s the Future of Video Content in Digital Marketing?
Diving into the dynamic world of digital marketing, we sought insights from content marketing managers and other marketing experts on the evolution of video content. From the significance of search engine indexing of video transcripts to the emerging trend of interactive video content deepening audience connections, explore the diverse perspectives of 16 professionals on the…
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SAMY Alliance enters the Nordic market with the acquisition of Kurio, a social media agency
SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company, begins a new chapter on its tenth anniversary with the acquisition of Kurio London, England, United Kingdom – March 5, 2024 — SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company, begins a new chapter on its tenth anniversary with the acquisition…
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Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For decades, “do it yourself” has been adopted by a wide range of people, whether around home improvement, underground punk or hacker-inspired maker culture, and has become even more ubiquitous in the…
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How to Stay Human With AI-Enhanced Digital Marketing
Technology continues to revolutionize the business world and those that capitalize on these advancements are set to position themselves at a distinct advantage. In recent years, artificial intelligence (AI) has risen in prominence. What once was a concept confined to the realms of science fiction is now very much a science fact. Early adopters of…
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The Changing Landscape Of Marketing Strategy With Nicole Powell
It is fairly common for small businesses to change their marketing agency every 6 to 12 months. This high turnover rate reflects the abiding issue with the industry today. The advent of social media and resulting marketing channels was a huge overhaul in the world of marketing. Decades later, most agencies are still relying on…
