Category: General
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Why this marketing team’s Facebook group has 33,000 members and how it empowers others
During the early months of the COVID-19 pandemic in 2020, the mandatory shutdown was taking a toll on many companies, especially Black-owned businesses. Unlike many of their clients, Malcolm Coley and Newdy Felton, co-founders of the Wilmington-based marketing company Influencers Lab, found they were able to pivot. The pair leveraged an online presence, e-commerce site…
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What Hath Social Media Wrought?
Here are a dozen pointers on how to optimize your social media marketing strategies. What hath GenAI on social media wrought? It spews out fake news, divisive thoughts. It makes us addicted to “likes” and “shares”, It exploits our data and privacy scares. Is it a monster we created that can’t be taught? If that…
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third-party cookies: When the third-party cookie crumbles: A new privacy-centric internet emerges
“How will the internet operate without cookies?” “When are they going?” “Which ones are getting eliminated?” For the last six months, Rinku Ghosh has been fielding queries like these from clients panicking about the phasing out of third-party cookies. Ghosh is the COO of Lemnisk, a Bengaluru-based customer data platform. In her line of work,…
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A Vending Machine Error Revealed Secret Face Recognition Tech
Canada-based University of Waterloo is racing to remove M&M-branded smart vending machines from campus after outraged students discovered the machines were covertly collecting face recognition data without their consent. The scandal started when a student using the alias SquidKid47 posted an image on Reddit showing a campus vending machine error message, “Invenda.Vending.FacialRecognitionApp.exe,” displayed after the…
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Millennial ‘Corpreneurs’ Are Leaning On Social Selling To Find Their Place In An Evolving Entrepreneurial Landscape
Robyn Atwater was able to lean into beauty entrepreneurship after working as a corporate housing … [+] economist thanks to being social media savvy. Robyn Atwater When Robyn Atwater, 40, discovered she was losing her hair in 2010, she dedicated the next few years to developing her own products to reverse the damage. They worked…
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The men of ‘Love Is Blind’ keep getting ‘exposed’ on social media. The only problem is it’s not always true.
The “Love Is Blind” tea on TikTok is, once again, piping hot. Fans are losing it over rumors that fan-favorite Trevor had a secret girlfriend while filming. Meanwhile, Jimmy debunked girlfriend rumors of his own and Jeramey addressed his past engagement. Plenty of drama plays out on “Love Is Blind” every season. But in recent years,…
