Category: Offline Marketing
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A Marketplace of Girl Influencers Managed by Moms and Stalked by Men
The ominous messages began arriving in Elissa’s inbox early last year. “You sell pics of your underage daughter to pedophiles,” read one. “You’re such a naughty sick mom, you’re just as sick as us pedophiles,” read another. “I will make your life hell for you and your daughter.” Elissa has been running her daughter’s Instagram…
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Solar flares? Russian nukes? Theories swirl for what caused cell outage
It was like a game of telephone, only with no cell phone service. Theories about Thursday massive disruption swirled on social media, with blame for the widespread outage leveled at US foes Russia and China, as well as aliens, solar flares and even Netflix — which some suggested created the havoc to promote an apocalyptic…
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Leaked hacking files show Chinese spying on citizens and foreigners alike
Chinese police are investigating an unauthorized and highly unusual online dump of documents from a private security contractor linked to the nation’s top policing agency and other parts of its government — a trove that catalogs apparent hacking activity and tools to spy on both Chinese and foreigners. Among the apparent targets of tools provided…
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Decluttering your product range may have surprising benefits
In my experience in category management, the 1990s stand out in terms of challenging the status quo: the Food Marketing Institute’s (FMI) research on product assortment. This wasn’t just academic; it struck at the heart of retail strategy. The following is an excerpt from The effect of retail assortment size on perceptions, choice, and sales:…
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Exploring the Top E-commerce Trends You Should Know
Share Tweet Share Share Email In the dynamic realm of e-commerce, staying ahead of the curve is crucial for businesses aiming to thrive in the digital marketplace. With the continuous evolution of technology and consumer behaviour, keeping abreast of the latest trends is imperative. Additionally, businesses can find opportunities for growth and innovation by tapping…
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Challenging the challengers: How legacy food & drink brands can adapt and thrive
For The Drum’s food & drink focus week, TRO’s Charlie Li puzzles out how the titans in the industry can match the social agility of their challengers. Kantar’s recent trend prediction in The Drum reveals a sobering truth: challenger brands are experiencing disproportionate growth, leaving legacy brands scrambling. Despite rich heritage, hefty marketing budgets, and…