Category: Mobile Marketing
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‘Treat yourself’ culture: Here’s what the numbers say
The 2023 holiday season was filled with unexpected consumer behavior. Stresses around the economy and the strength of the self-care lifestyle are two reasons why holiday spending defied predictions. For example, consumers were expected to spread out their spending by choosing to start well before Thanksgiving. However, five in 10 shoppers ended up waiting until…
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Stay ahead of the game: 5 mobile marketing trends to look out for in 2024
Jay Bugeja is the Content Executive at Yodel Mobile, a leading mobile app marketing company. Assisting the agency’s growth efforts, Jay regularly shares insights on the latest app marketing strategies, promoting sustainable and long-term growth. 2024 is here, and with it comes many fresh ideas and opportunities for refining your app marketing strategy. Staying up…
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When does augmented reality help your marketing strategy and when is it a gimmick?
Over the years there have been many waves of hype and scepticism surrounding augmented reality (AR), and 2024 is no different. When trying to cut through and determine if it’s a viable format for your marketing strategy, the first thing to understand is what makes it useful. These are the strengths of AR. Inject existing…
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Mobile app created by Conshohocken company aims to help people tackle substance abuse
Substance abuse is a growing problem, and it’s one that many people either don’t address or want support that extends beyond a therapist’s office or peer group meeting. That’s the idea behind New Ocean Health Solutions’ newest lifestyle app, Substance Use Management. The Conshohocken-based company says the program is designed to support adults facing substance…
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Ecommerce Marketing Lessons from Q4 2023
Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had…
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Exploring MWC 2024’s Mobile Marketing Zone
Mobile World Congress (MWC) Barcelona 2024 will break new ground at its upcoming event with the introduction of the Mobile Marketing Zone, a dedicated space for mobile marketing professionals. Adjust, Airship and mParticle are partnering to bring you the Mobile Marketing Zone at MWC, which takes place 26-29 February 2024. The zone promises to be…