Author: Editor
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Kingfisher’s Eloi Casali on his brand marketing epiphany and the dangers of promotions
There was a time when Eloi Casali had no love for branding. Now, the Kingfisher head of media tells Tim Healey how he demonstrates the unmistakable impact of brand marketing back to the budget holders at the B&Q, Screwfix and Tradepoint owner. You’ve been brand manager, a search specialist and then rose through the ranks…
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The 5 Best Cheap Website Builders
© Unsplash / Ben Kolde Building a website is no longer a luxury reserved for large corporations or tech-savvy individuals. Nowadays, with many cheap website builders, literally anyone, from a small business owner to a creative lover or an enterprising freelancer, can establish their professional online presence without breaking the bank. The challenge now is…
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Zain Great Idea opens up growth and investment opportunities for entrepreneurs
Zain Great Idea opens up growth and investment opportunities for entrepreneurs” onerror=”this.src=”/> Waleed Al-Khashti, Dakhil Al-Dakhil, and Haya Al-Mana at the press conference
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‘A few people can have a lot of influence’
The produce industry is in quite the pickle: There’s a cucumber shortage. Cucumbers are in short supply overseas, as supermarket chains report surging sales of the humble food and hypothesize that the demand could be due to viral recipes circulating on TikTok. Iceland in particular is experiencing a shortage as local farmers — who harvest…
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Digital Marketing Tactics Every SaaS Company Should Leverage
In today’s fast-paced digital landscape, where SaaS companies are competing for attention and market share, the importance of a robust marketing strategy cannot be overstated. To effectively reach potential customers, many SaaS businesses are turning to specialized agencies that understand the unique nuances of the industry. Partnering with a SaaS marketing agency can be a…
