Author: Editor
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Video Marketing Trends To Get You Back on Top
Consumers are looking for more out of their interactions with online brands, including more responsiveness, transparency, and value. This market shift is part of the reason for the rise in video marketing. No longer limited to major brands, video marketing is an accessible and indispensable aspect of marketing strategies. However, it’s not enough to just…
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Does Generation Z use TikTok search more than Google?
You didn’t have to be on the Internet too much in the last few years to see that TikTok has become one of the most widely-used platforms, especially among the younger generations. The short-form content, paired with a bunch of unique TikTok users with cool ideas, made TikTok the favorite social media platform for those…
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Elon Musk Bought X For $44B, Now Fidelity Values Social Media Network Below $10B
Elon Musk Bought X For $44B, Now Fidelity Values Social Media Network Below $10B Fidelity was one of several companies that helped Elon Musk acquire social media platform X, formerly known as Twitter, back in 2022. The financial company may have lost money on their investment in the company according to recent valuation metrics, which…
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What a Hair Dryer Taught Me About Marketing Innovation
The Gist Innovative marketing strategies. Embracing marketing innovation helps businesses save time and streamline workflows by adopting modern, efficient approaches. Breaking old habits. Relying on outdated methods hinders progress. Embracing new technologies in marketing leads to improved efficiency and stronger results. Efficiency and growth. By adopting new marketing tools and strategies, businesses can free up…
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Selling A Business For $3.7 Billion Was A Mistake For 46-Year-Old–He Recounts It As His ‘Saddest Day’ Of Regret
Jyoti Bansal, the mastermind behind software company AppDynamics, lived out a fantasy many entrepreneurs can only dream about – launching a startup and selling it for a staggering $3.7 billion. However, what should have been a triumphant moment quickly turned into one of his biggest regrets. Bansal, now 46, had spent years as a Silicon…
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9 Marketing Plan Templates You Can (Legally) Steal for Free
A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this plan in writing gets your entire team on the same page, working toward common goals. But that’s easier said than done. Marketing plan templates exist to make the process easier. They come in all flavors, ranging from a…
