You must have heard the phrase “Content is King” thrown around marketing videos.
There is more truth to this than people mention. Video marketing has grown to be one of the biggest game changers in the corporate business structure.
Promoting a brand or raising awareness around one has been the most effective through video content.
There are many ways you can get a video made for your business. Many claim that they are a video production company but there are many alternatives you can look into.
So why do we claim that there is no better alternative to marketing a product than through videos?
Let’s break down 10 ways video marketing can help benefit a corporate business.
Highlights: Benefits of Promotional Video Marketing for Corporate Business
- Enhances visibility and memorability of the brand.
- Keeps viewers interested and interacting with content.
- Encourages viewers to take desired actions leading to higher conversions.
- Authentic content helps establish a trustworthy brand image.
- Videos can improve search engine rankings and drive organic traffic.
- Simplifies complex information, making it easier to understand.
- Videos are more likely to be shared, extending organic reach.
- Content can be repurposed across multiple platforms.
- Offers significant return on investment through various metrics.
- This keeps customers coming back through engaging and relevant content.
Top 10 Benefits of Video Marketing for Corporate Business
#1 Boosts Brand Awareness
Video content is one great way to build a reputation and awareness around a brand. Videos are dynamic and can outline pages of data and information into a 2-3 minute clip. They also can leave a lasting impression on viewers.
You will notice that videos that talk about real-life examples and stories tend to reach more than just a basic product demo.
Case Studies: GoPro
Looking at an example is GoPro, a company that sells portable video cameras with user-generated content in their marketing video.
The advertisement showcased how versatile the cameras are and why you must get one. This strategy resulted in an increased awareness of GoPro’s and how it is the best companion for thrill seekers.
[Source: The Fresh Ink | GoPro: How Video Builds Brand Awareness]
Another big name in the sports and casual wear shoe industry is Adidas. Adidas along with MediaCom and Taboola had launched a video campaign focused on its BOOST technology.
They used Taboola’s platforms to increase their reach to target audiences. As a result, they saw an increase in click-through rates and brand awareness.
This shows that Adidas could have made the video themselves, but it would have probably lacked reaching new crowds.
[Source: Taboola | Adidas]
#2 Enhances Customer Engagement
To increase customer engagement, videos have proven their benefits time and time again.
By combining visual and auditory elements, a video can capture the viewer’s attention faster than any other marketing method.
Videos can be made to tap into the emotions of the viewers which translates to an instant hit. One big reason why corporate websites have videos at the forefront is that they help increase visitor traffic.
Tips for Creating Engaging Video Content
- Storytelling: The narrative of the video must be relatable for the viewers. A well-put story can make the viewers feel the same emotions as you are portraying.
- Quality Visuals: The quality of videos improves how viewers perceive your brand and your mission. Sloppy editing will not help convey your message. It makes you seem unprofessional. Include animations, high-definition images, and vibrant colors to grab attention.
- Call-to-Action (CTA): Make sure your video ends with a proper CTA. a well-placed CTA can easily instruct the viewer on what to do next, that is convert engagement into action.
- Keep it Short: It is best to keep videos short at around 2 minutes. This is because the average attention span of humans is around 20 seconds. You have to grab the attention within that and leave room for other things in the video.
- Personalization: When creating a video make sure you tailor it to fit your target audience.
- Use Interactive Elements: Additionally, some companies add interactive elements like quizzes, polls, or clickable links within the video. This helps keep the viewer engaged and active.
#3 Improves Conversion Rates
Promotional videos can help boost conversion rates. They are made to communicate the value your business upholds in an engaging format. Videos can sum up pages of data into short clips.
- When you put a video on a landing page, you can expect increased conversion rates of up to 80% significantly. [Source: Motionbox]
- When purchasing a product it has been found that 68% of consumers mentioned they purchased after watching a video on it. [Source: RocketWheel]
#4 Builds Trust and Credibility
To build trust and credibility around our business, video marketing is the way to go. Businesses can connect with viewers on a personal level. This is especially true for videos that showcase testimonials from real users.
Videos are proof of a company’s values, quality of work, and commitment to customer satisfaction. Thus, when viewers see an actual person benefiting from your product, they instantly have more faith in you.
A very good example of this is Dove’s video of their “Real Beauty” Campaign. They incorporated relatable stories from actual users rather than professionals.
This resonated with the viewers on an emotional level and helped build trust in the brand and its authenticity.
#5 Strengthens SEO
Videos are SEO’s best friend.
Videos have the highest chance of improving your search rankings, increasing visibility, and driving organic traffic to your website. Algorithms in Google usually tend to give more importance to well-made content.
As a result video content potentially has lower bounce rates. Moreover, pages with video content can have backlinks which generate additional traffic
Best Practices for Optimizing Video Content for SEO
- Use Relevant Keywords in your video title, description, and tags to help search engines understand the content of your video and index it properly.
- Create Engaging Thumbnails as they give a good first impression of your video. Engaging thumbnails encourage users to click on the video.
- Adding a transcript of your video content makes it easy to discover.
- To best utilize SEO try to host videos on your website before uploading them to streaming platforms.
- Submit a Video Sitemap to search engines to help them find and index your video content easily.
- Compress video files using a content delivery network (CDN) to improve load times.
#6 Facilitates Better Communication
Learning things through videos helps better retain information.
Let’s look at a few types of videos that promote communication.
Videos That Facilitate Communication
- Explainer Videos: These are short videos that sum up information about your company, product, or service. These are usually done with animations to bring concepts to life. It is best used for introducing new technologies or services.
- Tutorial Videos: These are how-to videos that act as instructional videos to break down a product and how it is used. This is usually used for products that need to be assembled or software.
- Demonstration Videos: These videos show the practical use of a product in real-life scenarios. It is used to explain how a product works.
#7 Increases Social Media Reach
When a video is well produced, it has a high chance of being a social media hit with high likes and shares. A good video in theory can spread like wildfire, generate comments, and eventually hit high engagement rates.
Tips for Creating Shareable Video Content
- Add Value by keeping the videos entertaining yet informative.
- Optimize for Silent Viewingas statistically, many users watch videos without sound on social media. Use subtitles and eye-catching graphics to keep them engaging on mute.
- Make the First Few Seconds Count as that is how long it takes for a viewer to stay and watch through.
#8 Provides Versatility
Video content is versatile if it can be repurposed for different media and audiences without losing its sole purpose. You can edit a single video to upload them on different platforms.
A full-length video for YouTube can be cut short for X.com or put in a square format for Instagram.
Additionally, adding video to an email or newsletter can boost click-through rates. (Check out: Email Marketing tips) Websites that have videos on them tend to retain visitors and eventually make a purchase.
The same video can also be repurposed with minor edits for TV.
#9 Drives Higher ROI
As video content has a longer shelf life compared to other forms of marketing, it can be reused over many years. As you can use it for many different scenarios, each can help boost ROI.
So, a $5000 investment in a video can allow you to reap benefits for the next 5 years.
#10: Enhances Customer Retention
With video, you can better communicate with your audience. This direct engagement with customers helps build a one-to-one link with them. As a result, viewers come back time and time again if the video serves their purpose.
For example, explainer videos for software can be made now but may be used 10 years down the line if still in commission.
Strategies to Improve Customer Retention
- Personalized Video Messages: Create personalized videos for special occasions like thanking them for subscribing to strengthen customer’s connection to your brand.
- Ongoing Video Series: When you release a video series that can provide ongoing value to viewers. This can be educational pieces, industry updates, or entertaining behind-the-scenes glimpses.
- Customer Support Videos: Video tutorials or FAQs can add to customer satisfaction as they help customers get a better understanding of your product.
- Exclusive Offers and Previews: Try to give loyal customers exclusive previews or first looks at new products through videos to make them feel special. This helps build brand loyalty and in turn, retain the customer for a long time.
- Community Building Content: When you feature customer testimonials in your videos you help build a community that promotes your loyalty to future customers.
Are you Ready for Video Marketing Corporate Business?
If you are still not preparing to incorporate video services after reading this article you are losing out on a lot. Videos are the best way to market your corporate business and it can help you reach millions. If you are ready to invest in video marketing, check out the experts at LocalEyes Video Production. They have professionals working behind the scenes to ensure your video can help your business grow stronger!
Frequently Asked Questions (FAQs)
How can promotional videos benefit my corporate business?
Promotional videos help increase brand awareness, enhance engagement, and improve conversion rates for all corporate business activities as a whole.
What types of videos are most effective for corporate marketing?
For corporate marketing explainers, customer testimonials and product demonstrations are highly effective in conveying a brand’s value.
How can I measure the success of my video marketing campaign?
To measure the success of a video campaign, look into metrics like video views, engagement rates (likes, shares, comments), conversion rates, and ROI.
What is the best platform for sharing promotional videos?
The best platform for sharing promotional videos varies due to the target audience. YouTube is great for product demos and explainers. In terms of a corporate business, LinkedIn can be a great place to share videos.
How often should I update my video content?
You should update your video content quarterly or bi-annually. This helps keep them fresh for returning viewers. However, this frequency varies between different companies.