Category: General Tutorials
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Excel Training Programs: What Consultants Offer
Share Tweet Share Share Email Can you believe that over 750 million people around the world use Microsoft Excel for work? It’s been around since 1985 and has become a must-have for businesses of all sizes. From finance and accounting to marketing, sales, and operations, Excel’s versatility shines through. Excel is more than just a…
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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration are now shoppable, which means brands can transform every piece of content and point of engagement into a conversion opportunity. The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New…
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JPMorgan CEO Jamie Dimon Says We Shouldn’t Put Our Heads In The Sand, ‘We Have To Find A Better Way To Help The People Who Get Hurt By AI’
JPMorgan CEO Jamie Dimon Says We Shouldn’t Put Our Heads In The Sand, ‘We Have To Find A Better Way To Help The People Who Get Hurt By AI’ During a recent interview with Bloomberg, Jamie Dimon, CEO of JPMorgan Chase (NYSE:JPM), had a lot to say about technology and artificial intelligence and how these…
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How Video is Revolutionizing Online Retail
Share Tweet Share Share Email Video material is an especially effective method of influencing consumer behavior and improving the shopping experience. Offering immersive product demos and interesting stories grabs consumer interest and builds trust and authenticity in brands. Retailers build dynamic interactions that let customers see things in real-life settings as they progressively include video…
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JD Vance Slams $500 Million Grant For Michigan Electric Vehicle Plant, Calling It ‘Table Scraps’
JD Vance Slams $500 Million Grant For Michigan Electric Vehicle Plant, Calling It ‘Table Scraps’ Republican vice-presidential candidate, Sen. JD Vance, did not mince words when he criticized the Biden administration’s $500 million grant to convert a Michigan auto plant to produce electric vehicles (EVs). Vance labeled the funding as “table scraps” and warned of…
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How Trust and Advocacy Have Redefined the Funnel
The customer journey has always been an important concept for marketers, a road map that guides potential customers from awareness to purchase. But the path has evolved. Today, the journey doesn’t end with a purchase—it extends into advocacy, where happy customers actively promote their favorite brands to their various communities. What’s notable is that the…
