DAB Marketing Library of the Future

Category: General Tutorials

  • Marketing Budgets Shrink 15%. Here’s What CMOs Had to Say

    Marketing Budgets Shrink 15%. Here’s What CMOs Had to Say

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    The Gist: Budget decline. Marketing budgets have dropped to 7.7% of company revenues in 2024, a 15% decrease. Strategic shifts. CMOs are increasingly adopting data-driven approaches and cost-effective strategies to cope with budget cuts. AI utilization. A majority of CMOs view artificial intelligence as a crucial tool to enhance efficiency and drive growth despite financial…

  • 7 Key Small Business Marketing Tactics

    7 Key Small Business Marketing Tactics

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    You launched your own business. Word of mouth can only get you so far. Now it’s time to accelerate growth by marketing your company. The goal of marketing is to find the right audience for your products or services and apply the appropriate marketing strategy to reach that audience. Fortunately, small businesses can choose from…

  • How Can I Start Affiliate Marketing?

    How Can I Start Affiliate Marketing?

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    Embarking on the journey of affiliate marketing can be both exciting and overwhelming, so we’ve gathered insights from seasoned professionals to guide you. With advice from digital marketing consultants to CEOs, our panel of 25 experts offers practical steps to earn your first dollar in affiliate marketing. From sharing your passion and knowledge to researching…

  • Guild of Guardians debuts as Web3 hybrid mobile RPG on app stores

    Guild of Guardians debuts as Web3 hybrid mobile RPG on app stores

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    Join gaming leaders live this May 20-21 in Los Angeles to examine the strategies needed to adapt and excel in an ever evolving landscape, featuring insights from leading voices and thought leaders in the industry. Register here. Immutable Games is launching its mobile role-playing game Guild of Guardians on Google Play and the Apple App…

  • 6 Best Nonprofit CRM Software for 2024

    6 Best Nonprofit CRM Software for 2024

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    Best for managing volunteers and events: Pipedrive Best for omnichannel marketing: Zoho CRM Best for tracking donor behavior with data insights: Virtuous Best nonprofit CRM tool with integrations: HubSpot Best white label CRM for nonprofits: Bitrix24 Best for nonprofit project management: monday sales CRM CRM software used within the nonprofit sector typically helps organizations manage…

  • What It Is and How It Works

    What It Is and How It Works

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    What Is Direct Marketing? Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as…