Category: General Tutorials
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Eight AI-Powered Strategies To Transform Your Marketing Strategy
Prof. Aleks Farseev is an Entrepreneur, Keynote Speaker, and the CEO of SoMonitor.ai, a GenAI Marketing Communications Analysis Platform. Marketer using A/B testing batjaket – stock.adobe.com With its latest advancements, AI has revolutionized the way businesses connect with their customers. For example, at our company, we’ve leveraged AI to craft brand strategy. We started by…
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Don’t rush straight to AI marketing tactics – get these 4 data fundamentals right first
Everyone’s telling marketers they need to add AI to their madtech stacks. But fools rush in, says Jess Simpson, head of strategy and analytics at Acxiom. To stand any chance of making AI or any tech investment a success, you need to get your data management layer right first. Cannes is over, and after countless…
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Playbook for B2B SaaS Marketing in Tough Markets
Photo courtesy of Prateek Panda The business-to-business software-as-a-service (B2B SaaS) market is more challenging than ever, and companies must deal with it with resilience and strategic agility. Prateek Panda, a leader in the industry, shares his insights on how the key to weathering these storms lies not in the marketing budget size but in the…
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Creating Effective Content Marketing Strategies for Cryptocurrencies
The cryptocurrency industry has grown exponentially since the introduction of Bitcoin in 2008. With the market capitalization of all cryptocurrencies reaching over $2 trillion at its peak, the industry has attracted a wide range of participants, from individual investors to large financial institutions. Despite its rapid growth and increasing mainstream acceptance, cryptocurrencies remain a complex…
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Creating an integrated SEO plan
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What…