Category: General Tutorials
-
The Rising Influence of the Creator Economy
The dream of fame, influence, and financial success has emerged recently, especially among younger generations. For many, the path to such aspirations lies online as a social media influencer or content creator. Recent data published in The Economist Magazine highlights that an impressive 57% of Gen Z in America view influencer work as a desirable…
-
3 Key Considerations for C-Suite Executives
As customer experience (CX) continues to be the primary competitive differentiator for retailers, artificial intelligence (AI) presents a pivotal tool for driving innovation and personalization. Retailers that embrace AI-driven strategies are not just enhancing their customer experiences, they’re rethinking how to build and maintain relationships across the entire customer journey. However, as AI becomes more…
-
Strategies to identify the most compatible mediums to market your brand in India
In India’s diverse and evolving media landscape, selecting the most effective marketing channels is crucial for reaching your target audience and achieving business success. With options ranging from traditional mediums like TV, radio, and print to digital platforms like social media, podcasts, audio series and OTT streaming services, identifying the most compatible mediums for your…
-
Affordable AI tools boost small business marketing
The utilization of AI for marketing has only grown, but many small businesses may wonder how to afford it. Fortunately, there’s a wealth of AI options available that can enhance marketing efforts and improve efficiency without significant investment. AI tools for marketing have become affordable and accessible, enabling even the smallest businesses to compete with…
-
5 Generative AI Trends to Watch in 2025
Generative AI is as trendy as it has ever been. This year, research into AI was awarded Nobel Prizes, and the largest tech companies in the world pumped AI into as many products as possible. The U.S. government promoted AI as a driver in creating a clean-energy economy and a strategic pillar for federal spending.…
-
Why You Need a Positioning Statement
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! One of the most profound statements made on the subject of positioning comes from Louis Carroll’s Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, “if you don’t care…