Category: General Tutorials
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AudiencePlus secures $7 million to lead the AI-driven evolution in B2B marketing
B2B marketing is undergoing a dramatic change in the fast-paced digital environment of today. The landscape has shifted from relying on traditional techniques — like cold emails, generic campaigns and mass outreach — to more personalized, data-driven approaches. This change is driven by AI, which allows companies to glean deeper insights into customer behavior, tailor…
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How to Compare Creators and Influencers in Marketing
The difference between creators and influencers is key in marketing. Though often used interchangeably, these roles serve distinct purposes and can impact your brand differently. This article will help you understand these differences and guide you on when to use each for maximum effect. Key Takeaways Creators focus on making content to entertain or educate,…
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How To Leverage AI To Orchestrate Human-Centric B2B Marketing
As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic about AI’s future role in supporting their professional activities — while 83% believe AI won’t replace areas where the human factor is key. As practitioners leverage AI to enhance their existing workflows and augment customer experiences, they must foster…
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Marketing Trends: What’s Hot in 2024 and How to Stay Ahead
Marketing is constantly evolving, and in today’s fast-paced digital world, staying on top of trends can be the difference between leading your industry and falling behind. Whether you’re a business owner, a marketer, or someone just looking to understand the changing landscape, knowing the latest marketing trends is crucial. So, what’s hot in 2024? I’ve…
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The IBCC is helping local business leaders prepare for the future with AI | Business
The Innovation Black Chamber of Commerce is hosting a two-day boot camp on artificial intelligence on Sept. 13 and 14 at the Hampton Inn, 126 E. Central Texas Expressway in Harker Heights. The camp, which runs from 6 to 8 p.m. on Sept. 13 and from 8 a.m. to noon on Sept. 14, will focus…
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What Excel skills are the most valuable for employers in the AI era?
In today’s fast-changing job market, Microsoft Excel skills are more important than ever, even with artificial intelligence (AI) around. Companies need to use data well to make smart business choices. So, knowing how to use Excel is key for many jobs. This article will talk about the top Excel skills that can make job seekers…