DAB Marketing Library of the Future

Category: General Tutorials

  • AI’s Impact On Modern Marketing: From Overwhelmed To Overachieving

    AI’s Impact On Modern Marketing: From Overwhelmed To Overachieving

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    As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content but also producing it at unprecedented scales. Consumers are demanding more tailored experiences, and the volume of content required to satisfy these expectations is staggering.…

  • My Favorite SaaS Affiliate Programs To Join [High-Commissions]

    My Favorite SaaS Affiliate Programs To Join [High-Commissions]

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    The affiliate marketing world constantly evolves, with new opportunities emerging daily. One of affiliate marketers’ most exciting and lucrative areas is the software as a service (SaaS) industry. SaaS companies offer a wide range of products and services, from marketing automation tools to customer relationship management (CRM) systems, and many of them have affiliate programs…

  • How Much AI-Generated Sales & Marketing Content is Too Much?

    How Much AI-Generated Sales & Marketing Content is Too Much?

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    I’ve seen a lot of surveys that say that one of the low-hanging fruits for AI today is in “creating content.”  The message these reports tend to give is that distributors shouldn’t wait. Get your team on ChatGPT immediately! It will solve all your content creation problems. The problem: This oversimplifies the role ChatGPT and…

  • General Management – How to Determine the Size of Your Market

    General Management – How to Determine the Size of Your Market

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    Perhaps the most important question confronting anyone thinking about creating a start-up, or marketing any product for that matter, is determining the size of the potential market. There isn’t an easy answer for this because, frankly, a “market” is not a thing, but an idea. You can’t see a market, but you only have an…

  • AudiencePlus secures $7 million to lead the AI-driven evolution in B2B marketing

    AudiencePlus secures $7 million to lead the AI-driven evolution in B2B marketing

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    B2B marketing is undergoing a dramatic change in the fast-paced digital environment of today. The landscape has shifted from relying on traditional techniques — like cold emails, generic campaigns and mass outreach — to more personalized, data-driven approaches. This change is driven by AI, which allows companies to glean deeper insights into customer behavior, tailor…

  • How to Compare Creators and Influencers in Marketing

    How to Compare Creators and Influencers in Marketing

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    The difference between creators and influencers is key in marketing. Though often used interchangeably, these roles serve distinct purposes and can impact your brand differently. This article will help you understand these differences and guide you on when to use each for maximum effect. Key Takeaways Creators focus on making content to entertain or educate,…