Category: General Tutorials
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As consumers grow sceptical of influencers, content creators and businesses seek ways to be more ‘authentic’
Content creation is just one of three jobs for Mr Ian Jeevan Prasad Arumugam, 27, given that the industry is “very volatile” and influencers can quickly go out of trend. More than influencer fatigue, Mr Jeevan pointed to an exhaustion with advertisements in general, as certain influencers “bombard” their audiences with promotional content. Some…
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New Report Finds 65% of Senior AI Professionals See Positive Returns on Active GenAI Investments
Dataiku and Databricks market research report highlights a decisive financial shift among organizations to invest in GenAI to actively shape operations and strategies NEW YORK, NY, Sept. 11, 2024 (GLOBE NEWSWIRE) — NEW YORK, NY – September 11, 2024: Dataiku, the Universal AI Platform, and Databricks, the data and AI company, today released survey findings…
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AI’s Impact On Modern Marketing: From Overwhelmed To Overachieving
As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content but also producing it at unprecedented scales. Consumers are demanding more tailored experiences, and the volume of content required to satisfy these expectations is staggering.…
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My Favorite SaaS Affiliate Programs To Join [High-Commissions]
The affiliate marketing world constantly evolves, with new opportunities emerging daily. One of affiliate marketers’ most exciting and lucrative areas is the software as a service (SaaS) industry. SaaS companies offer a wide range of products and services, from marketing automation tools to customer relationship management (CRM) systems, and many of them have affiliate programs…
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How Much AI-Generated Sales & Marketing Content is Too Much?
I’ve seen a lot of surveys that say that one of the low-hanging fruits for AI today is in “creating content.” The message these reports tend to give is that distributors shouldn’t wait. Get your team on ChatGPT immediately! It will solve all your content creation problems. The problem: This oversimplifies the role ChatGPT and…
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General Management – How to Determine the Size of Your Market
Perhaps the most important question confronting anyone thinking about creating a start-up, or marketing any product for that matter, is determining the size of the potential market. There isn’t an easy answer for this because, frankly, a “market” is not a thing, but an idea. You can’t see a market, but you only have an…