Category: General Tutorials

  • How Brands Are Navigating the Shift to Online Media

    How Brands Are Navigating the Shift to Online Media

    The marketing landscape has profoundly shifted as the world becomes increasingly connected through technology. Traditional media, once the cornerstone of brand promotion, has taken a back seat to the rise of digital platforms that now dominate the advertising space. With more consumers relying on smartphones, social media, and online resources to make purchasing decisions, brands…

  • Brendan Sweeney, CEO and Co-founder of Popmenu  |

    Brendan Sweeney, CEO and Co-founder of Popmenu  |

    9.17.2024 Brendan Sweeney, CEO and Co-founder of Popmenu, billed as the only restaurant marketing platform that increases business automatically, across digital channels, didn’t set out to build just another restaurant technology solution. He was driven by a simple yet powerful frustration: the lack of visually engaging and easily accessible information about restaurants in a digital…

  • How you can use AI to your advantage

    How you can use AI to your advantage

    Rich Brooks from Flyte New Media takes a look at AI and how businesses can make it work for them. PORTLAND, Maine — With new AI products being released seemingly daily, including Apple’s new iPhone with “Apple Intelligence,” it seems like the whole world is going AI. Many Maine businesses are trying to figure out…

  • How to Scale Your Prop Firm Using Digital Marketing: A Practical Guide

    How to Scale Your Prop Firm Using Digital Marketing: A Practical Guide

    Share Tweet Share Share Email As proprietary trading firms (prop firms) continue to grow in popularity, the need for a solid digital marketing strategy becomes more apparent. In an increasingly digital world, visibility and trust are paramount, especially in the financial industry. Scaling a prop firm isn’t just about bringing on more traders or improving…

  • As consumers grow sceptical of influencers, content creators and businesses seek ways to be more ‘authentic’

    As consumers grow sceptical of influencers, content creators and businesses seek ways to be more ‘authentic’

    Content creation is just one of three jobs for Mr Ian Jeevan Prasad Arumugam, 27, given that the industry is “very volatile” and influencers can quickly go out of trend.   More than influencer fatigue, Mr Jeevan pointed to an exhaustion with advertisements in general, as certain influencers “bombard” their audiences with promotional content.  Some…

  • New Report Finds 65% of Senior AI Professionals See Positive Returns on Active GenAI Investments

    New Report Finds 65% of Senior AI Professionals See Positive Returns on Active GenAI Investments

    Dataiku and Databricks market research report highlights a decisive financial shift among organizations to invest in GenAI to actively shape operations and strategies NEW YORK, NY, Sept. 11, 2024 (GLOBE NEWSWIRE) — NEW YORK, NY – September 11, 2024: Dataiku, the Universal AI Platform, and Databricks, the data and AI company, today released survey findings…