Category: Marketing Tutorials
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Advantages of Brand Video Marketing in 2024
Did you know that by 2025, pundits estimate that 82% of all internet traffic will be driven by video content? (Source: Vidico) Video as a marketing tool has become a regular practice for both small and large businesses. Smaller businesses new to the market can easily spread awareness through as short as a 2-minute video. …
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How to Grow Your Business Using TikTok
TikTok is in the news a lot these days, and not just because it’s the hot platform for dance challenges and funny videos. Also not just because the federal government is contemplating forcing a sale or banning it. No, in addition to those things, TikTok is in the news because it has rapidly become the…
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Giveaways for the Latest U.S. Digital Marketing Tools
Share Tweet Share Share Email In the fast-paced world of digital marketing, keeping your toolkit updated can make all the difference between rising above the competition or getting lost in the noise. As new technologies and strategies emerge at lightning speed, savvy marketers are on a constant quest for resources that will help them stay…
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Content Marketing: A Strategic Approach
Epiximages / iStock Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard by that same barrage of noise from your competitors. Your business needs to find a way to gain a…
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What Are Approaches to Collaborating With Influencers?
Building meaningful connections with influencers can be the secret ingredient that elevates your brand, but finding the right approach isn’t always straightforward. How do you foster collaborations that feel authentic while tapping into an influencer’s unique voice? We turned to industry leaders—CEOs and Marketing Heads—to share their proven strategies for working with influencers. From nurturing…
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The Rise of Video Content in South Africa’s Digital Marketing Landscape
South Africa’s digital marketing landscape is rapidly evolving and video content is leading the charge. Over the past year, video marketing has exploded, driven by accessible high-speed internet and the surge in mobile device usage, says Daniel Bresler, Founder of DB Digital. With video, brands are now able to engage their target audience in ways…
