Category: Marketing Tutorials

The marketing landscape has profoundly shifted as the world becomes increasingly connected through technology. Traditional media, once the cornerstone of brand promotion, has taken a back seat to the rise of digital platforms that now dominate the advertising space. With more consumers relying on smartphones, social media, and online resources to make purchasing decisions, brands…

Share Tweet Share Share Email As proprietary trading firms (prop firms) continue to grow in popularity, the need for a solid digital marketing strategy becomes more apparent. In an increasingly digital world, visibility and trust are paramount, especially in the financial industry. Scaling a prop firm isn’t just about bringing on more traders or improving…

Content creation is just one of three jobs for Mr Ian Jeevan Prasad Arumugam, 27, given that the industry is “very volatile” and influencers can quickly go out of trend.   More than influencer fatigue, Mr Jeevan pointed to an exhaustion with advertisements in general, as certain influencers “bombard” their audiences with promotional content.  Some…

The affiliate marketing world constantly evolves, with new opportunities emerging daily. One of affiliate marketers’ most exciting and lucrative areas is the software as a service (SaaS) industry. SaaS companies offer a wide range of products and services, from marketing automation tools to customer relationship management (CRM) systems, and many of them have affiliate programs…

Perhaps the most important question confronting anyone thinking about creating a start-up, or marketing any product for that matter, is determining the size of the potential market. There isn’t an easy answer for this because, frankly, a “market” is not a thing, but an idea. You can’t see a market, but you only have an…

The difference between creators and influencers is key in marketing. Though often used interchangeably, these roles serve distinct purposes and can impact your brand differently. This article will help you understand these differences and guide you on when to use each for maximum effect. Key Takeaways Creators focus on making content to entertain or educate,…