Category: Marketing Tutorials
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General Management – Why Marketing Gets No Respect
One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies. The decisions made by the sales force, engineers, finance and accounting folks all seem to carry more weight than the marketing department. As a…
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Why Startups Must Consider Hiring an SEO Agency?
Share Tweet Share Share Email Are you a company trying to attract more clients by being more visible? Search Engine Optimisation, or SEO, maybe the solution’s key. It’s a useful strategy for increasing website traffic and revenue. In this post, we’ll discuss the value of SEO for startups so you can start along the path…
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One Great Studio adds video production line
IN a bid to further diversify its current suite of offerings, digital marketing agency One Great Studio (1GS) recently announced the launch of a new video production business line from which it is looking to increase revenues. With the introduction of this new line the company said it is hoping to do more in-house video…
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Royal Credit Union marketing team celebrates award-winning campaigns
Royal Credit Union marketing team celebrates award-winning campaigns EAU CLAIRE, WI (October 16, 2024) — The Marketing Association of Credit Unions (MAC) hosts an annual conference to recognize the most impactful and creative credit union marketing projects and campaigns across the nation. This year’s ceremony, held in Hollywood, CA, was a night to celebrate the…
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Excel Training Programs: What Consultants Offer
Share Tweet Share Share Email Can you believe that over 750 million people around the world use Microsoft Excel for work? It’s been around since 1985 and has become a must-have for businesses of all sizes. From finance and accounting to marketing, sales, and operations, Excel’s versatility shines through. Excel is more than just a…
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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration are now shoppable, which means brands can transform every piece of content and point of engagement into a conversion opportunity. The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New…