Category: Marketing Tutorials
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Compare Gen Z and Millennial marketing strategies for sunglasses
Generational cohorts are defined by shared experiences, values, and cultural influences. Gen Z, born roughly between the mid-1990s and early 2010s, and Millennials, born between 1981 and the mid-1990s, represent two distinct groups shaping consumer trends in the modern marketplace. Consumer Behavior Patterns Digital Natives vs. Digital Pioneers Gen Z: Embracing Digital Evolution Gen Z…
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Marketing Myopia
Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the…
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What is a temperature blanket, and why are people crocheting or knitting them?
When I learned how to crochet last year, never in a million years did I think I was going to be working on a project that would take me an entire year to complete. Yet here I am, a few months into the year, and I’m making a temperature blanket that will take me a…
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Advertising restrictions can have harmful effects on women’s health. Here’s what one company is doing about it
New York CNN — Anyone who menstruates will tell you: a period often doesn’t look or feel like the rapturous dancing portrayed in a typical tampon ad. Taking aim at the sanitized and euphemistic nature of mass advertising aimed at women, personal care brand Frida launched an adult-only online platform Wednesday of tutorial videos showing…
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Top Healthcare Marketing Challenges and Solutions
A 2023 survey with 146 respondents revealed that global healthcare marketers in the United States spend about 11.8 percent of their marketing budget on sales reps or in-person marketing. Social media and professional conferences/meetings followed with a 10-percent share each. Other budget priorities were paid online ads, websites/microsites, direct marketing, sales materials, search engine optimization…
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5 of the Best Websites to Help You Hire a Freelancer
If you’re looking to hire a freelancer, there are many websites to choose from. However, over the years, a select few freelancer-centric platforms have gained popularity to help you find your target resources. They offer robust security features and payment protections and are very client friendly. This list can help you find the best website…