Category: Marketing Tutorials

In India’s diverse and evolving media landscape, selecting the most effective marketing channels is crucial for reaching your target audience and achieving business success. With options ranging from traditional mediums like TV, radio, and print to digital platforms like social media, podcasts, audio series and OTT streaming services, identifying the most compatible mediums for your…

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! One of the most profound statements made on the subject of positioning comes from Louis Carroll’s Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, “if you don’t care…

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs every decision you make about campaigns and who you hire. With the right one in place, you and your team have a clear path…

Share Tweet Share Share Email In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, and drive foot traffic or local web traffic. Unlike traditional advertising, content marketing focuses on offering valuable, relevant content to attract and retain a clearly defined audience. This guide will walk you through…

Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s now more commonly called, creator marketing is continuing to chart a steady path of growth. Valued at nearly $128 billion in 2023, Coherent Market Insights predicts that the creator economy will reach $528 billion by 2030. In…

Gen Z influencers talked abortion bans, fashion diversity and next month’s presidential election at United Talent Agency’s (UTA) ZCon conference last week. Brands risk consumer assumptions of political stances when partnering with influencers, according to a study from M Booth that 72% of Americans believe that brands who partner with political influencers align with that influencer’s views.…