Category: Marketing Tutorials

Consumer tech must understand that creators don’t sell products; they spark imaginations. Social Chain’s Gareth Harrison explains the best approach all as part of The Drum’s Consumer Technology Focus. Social media marketing is getting a bit lacklustre. Many brands cling to out-of-touch tactics to connect with audiences, convinced that copying viral trends or chasing after…

If you’re looking to launch a new website for your business with as little fuss as possible, there’s a good chance you’ve come across two names: Namecheap and GoDaddy. As two of the most popular domain registration and website hosting services on the market, even a quick search is likely to uncover these two options.…

What Is Multilevel Marketing (MLM)? Multilevel marketing (MLM) refers to a strategy used by some direct-sales companies to sell products and services. MLM encourages existing members to promote and sell their offerings to other individuals and bring new recruits into the business. Distributors are paid a percentage of their recruits’ sales. New recruits become the distributor’s…

How we tested Mashable’s VPN reviews involve hands-on testing, which I’ll describe in more detail shortly, but they also hinge heavily on guidance from cybersecurity experts. When it comes to the types of things consumers should look for in VPN services, they told me in separate interviews, much of what separates the good from the…

Share Tweet Share Share Email Instigating a technological product in the united state (U.S.) is a challenging yet rewarding endeavor. By utilizing this 10-point checklist, you can navigate the complexities of the U.S. market and set your product up for success. From conducting thorough market research to developing a strong value proposition and building a…

There was a time when Eloi Casali had no love for branding. Now, the Kingfisher head of media tells Tim Healey how he demonstrates the unmistakable impact of brand marketing back to the budget holders at the B&Q, Screwfix and Tradepoint owner. You’ve been brand manager, a search specialist and then rose through the ranks…