Category: Marketing Tutorials

Building a successful business requires more than just providing a good product or service; it demands a cohesive and well-coordinated approach to customer relationship management (CRM). This is where collaborative CRM comes into play. Collaborative CRM is a strategic approach that integrates sales, marketing and customer service functions to provide a unified view of customer…

In today’s digital age, the allure of making money online has captured the attention of many aspiring entrepreneurs. With numerous platforms promising quick riches, it can be challenging to identify which ones are truly effective. Enter Velocity Profits, an affiliate marketing system developed by Chris Reader, is designed to guide novices and experienced marketers toward…

Reliability, long warranties, future-proofing and self-repair are all key messages in the smartphone brand’s marketing, leaving its ethical business model in the background. Should the big tech companies be worried? When Fairphone started in 2010, it didn’t have a phone to sell but rather was a project to raise awareness of the exploitative practice of…

What is a CRM system? CRM software is a sales and marketing platform that houses and tracks all lead and client information for a business. These solutions are meant to help manage entire sales processes and workflows from lead generation to deal closing. The onboarding and set-up process can be understandably intimidating, so we’ve put…

In the dynamic world of social media marketing, the choice between short-form and long-form content is pivotal for brand success. Short-form video platforms, such as Instagram Reels and TikTok videos, offers quick, engaging snippets that capture the audience’s attention in seconds, making it ideal for viral marketing campaigns and rapid brand awareness. On the other…

Landing the perfect job can be a job unto itself. The same could be said for finding the ideal candidate. Long gone are the days of showing up at a company asking about openings, filling out an application in the lobby and hoping someone calls you for an interview. The answer today for everyone—job seekers…