Category: AI Tutorials

Industry changes and opportunities take center stage at the global luxury network’s annual conference for top producers. BEVERLY HILLS, July 01, 2024 (GLOBE NEWSWIRE) — Top luxury real estate agents from Christie’s International Real Estate gathered in Southern California for the network’s annual Masters Circle and Agents Summit, held at the Beverly Wilshire June 25…

After ChatGPT came out in 2022, the marketing team at Reckitt Benckiser, which makes Lysol and Mucinex, was convinced that new artificial intelligence technology could help its business. But the team was uncertain about how, so it turned to Boston Consulting Group for help. Reckitt’s request was one of hundreds that Boston Consulting Group received…

It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New research finds that companies can subtly manipulate the LLM into favoring their own products by adding…

80% of marketers feel AI has already had a positive impact on their work. For any innovation still in its early innings, that’s an impressive feat. To keep this momentum up, marketing leaders have to champion AI use cases that don’t disrupt their teams’ wor, but instead let them refocus their creativity and drive more…

Whether you’re launching a new online shop or looking to upgrade an existing e-commerce site, Magento (now Adobe Commerce) and WooCommerce are two options with strong customization features available, particularly through a la carte extensions. We evaluated both tools and scoured user reviews to help you pick the best choice for your business based on…

Summary Google is leveraging AI to revolutionize advertising, pointing marketers towards its tools for ideating and even creating ads. The company revealed it had recently created thousands of unique Pixel 8 ads shown on YouTube using Demand Gen. Google’s AI-driven Best Phones Forever campaign is setting the stage for a future of hyper-personalized marketing. Love…