Category: Social Marketing

Share Tweet Share Share Email As we look beyond 2024, the landscape of social media marketing continues to evolve at an unprecedented pace. With new platforms emerging and user preferences shifting, brands and marketers must stay ahead of the curve to remain relevant and competitive. To understand what the future holds for social media marketing,…

MBA in Marketing Online Program Overview Learn how to maximize market potential or brands and businesses when you earn your Master of Business Administration (MBA) in Marketing from Southern New Hampshire University. Marketing is about more than selling a product. It’s about creating a lasting relationship between a brand and a consumer. As such, it…

Workers who are unhappy about being let go frequently take to social media to express their frustration—and spill company secrets. From instructing viewers in how to abuse a return policy, to informing them that there are random discounts available if they ask their server the right way, former retail and service industry workers have long…

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into…

Shopping + social platforms = social commerce. It’s not a new concept in other parts of the world; as of 2022, over 70 percent of Asian consumers, specifically in Thailand, China, and Vietnam, had shopped on social media platforms. To put this into perspective, just 36 percent of U.S. internet users are social buyers, meaning…

In today’s digital-first world, the power of social media in the realm of B2B marketing is undeniable. Consider this: 75% of B2B buyers now use social media to research potential vendors, making it an indispensable tool for any business looking to expand its reach. For benefits brokers, this presents a unique set of challenges and…