DAB Marketing Library of the Future

Category: Social Marketing

  • 5 reasons your business is struggling with social media

    5 reasons your business is struggling with social media

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    In today’s digital age, social media has transcended its initial purpose of connecting individuals, evolving into a crucial platform for businesses aiming to enhance their visibility, engage with their audience, and drive growth. With billions of active users across various platforms, the opportunity to reach a vast and diverse audience has never been greater. However,…

  • Sponsorship and social impact – changing the narrative so everyone wins

    Sponsorship and social impact – changing the narrative so everyone wins

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    For the third consecutive year, Environment, Social and Governance (ESG) has been named as the year’s top sponsorship trend by members of the European Sponsorship Association (ESA). Despite the drop off in noise about ‘purpose marketing’ since its post-Covid peak, ESG remains a focus: research from 17 Sport, leaders in this space,  shows that nearly…

  • Why Skipping a Marketing Plan Can Doom Your New Solution

    Why Skipping a Marketing Plan Can Doom Your New Solution

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    In the fast-paced world of business, the launch of a new software solution can be a thrilling journey, marked by innovation and potential success. However, the excitement often blinds many ISVs to a crucial aspect that can make or break the entire venture – the absence of a well-structured marketing plan. Drawing on extensive experience…

  • Dos and Don’ts for Successful Campaigns

    Dos and Don’ts for Successful Campaigns

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    Social media advertising has been incredibly powerful for over two decades now. It’s a priority way of advertising that should be included in pretty much every digital marketing strategy. Just ask any digital marketing agency in London and surrounding areas, even the top companies recognise the power of social media. The balance between social media…

  • Are social media platforms encouraging impulse buying?

    Are social media platforms encouraging impulse buying?

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    Mon Feb 19, 2024 10:00 AM Last update on: Mon Feb 19, 2024 10:48 AM FILE ILLUSTRATION: BIPLOB CHAKROBORTY “> FILE ILLUSTRATION: BIPLOB CHAKROBORTY Have you ever found yourself purchasing items from social media platforms that you didn’t need? The emergence of social media-based e-commerce has brought about a substantial transformation, turning these platforms into…

  • Chihuahua, postal carrier’s friendship is a social media sensation

    Chihuahua, postal carrier’s friendship is a social media sensation

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      Lisa Laskey takes a video of her Chihuahua, Frannie, with mail carrier Dan Larsen on Feb. 9 in Hoffman Estates. Laskey has many social media followers on Facebook, Instagram, TikTok and YouTube that follow the escapades of Frannie and Larsen. Brian Hill/bhill@dailyherald.com This is Good News Sunday, a compilation of some of the more…