Category: Social Marketing

While TikTok continues to make its mark on the younger generations, healthy credit is still at the top of their minds. A survey of 500 Gen Z and 500 millennials revealed that nine in 10 millennials would rather have an “excellent” credit score than 50,000 followers on TikTok, according to new research. Even the internet-enamored…

An online dump of classified Chinese documents from a private security contractor is shining a light on hacking efforts the country’s spy agency uses on both foreigners and Chinese citizens.  The leaked documents show how Chinese authorities deploy these tools to surveil dissidents overseas, hack other nations, and promote pro-Beijing narratives on social media.  A…

Knowing the right tips and tricks can be the game-changer that differentiates a successful campaign from a lacking one. To navigate this landscape effectively, here are targeted tips to help you craft campaigns that make an impact. 1. Segmentation and Personalization Segmentation enables small businesses to divide their subscriber base into smaller, targeted groups based…

Fast food chain KFC has seen its brand sentiments plummet among Malaysians after its branch on the Caribbean Island of Antigua made a social post that seemed to reference the Palestinian refugee crisis. According to media intelligence firm CARMA, KFC’s sentiments in Malaysia dropped from 8.2% positive and 27.6% negative to 0.9% positive and 96.7% negative after KFC Antigua posted…

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations such as the internet have become part of the fabric of society, determined women have found success in business using social media. Women across every ethnic group and industry can learn from the success of their predecessors and grow their…

click to enlarge During the height of the pandemic, 14-year-old Taylor Thigpen started his business, PlantKingusa, with $5, a d ream, and an Instagram page. His love for horticulture and interest in sustainability led him to create his own plant nursery to ship out plants across the country. Growing up in Green Cove Springs, south…