Category: Social Marketing
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How Activewear Brand Halara Harnessed The Marketing Power Of TikTok
Halara Halara Every so often my many interests (fashion, fitness, influencer marketing) all intersect into one perfect story, and such is the case with the incredible success of Halara. If you have spent any time on TikTok in the past few years, you have no doubt seen ads for their leggings, tennis skirts, and other…
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Marketing Content Writing Using Modern Technologies
Modern technologies have completely flipped marketing content writing on its head, and that’s no BS. It’s like we’ve gone from carving on stone tablets to beaming messages into space. AI tools, SEO algorithms, social media platforms – they’ve turned content writing into a whole new beast. Now, it’s not just about what exactly you say…
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Rethink your marketing priorities and reap the rewards
Bazaarvoice APAC managing director Kate Musgrove details five commerce trends worth adopting to futureproof your business in an ever-changing digital environment. With continued economic uncertainty and the rapid speed of change in commerce trends and behaviours, it’s crucial for marketers and business leaders to keep alert, continuously reassessing where to focus their efforts. According to…
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Why marketing’s wellbeing agenda does more harm than good
Burst Your Bubble’s Ian Murray reveals the damage even the most altruistic marketers are causing to consumers, sorry, people. Perhaps you can’t manifest a better self with a simple purchase after all. Permacrisis was Collins Dictionary’s ‘Word of the Year’ in 2022, and since then, few professions have embraced the idea more wholeheartedly than marketing.…
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The Ultimate Guide to Top Digital Marketing Trends in Tech
Share Tweet Share Share Email In the fast-paced world of technology, digital marketing trends are constantly evolving. As businesses strive to stay ahead of the curve, it’s essential to keep up with the latest strategies and techniques. In this comprehensive guide, we’ll explore the top digital marketing trends shaping the tech industry and provide valuable…
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Anti-social media: Why an online presence is no longer a must have for business
Illustration by Dan Murrell I joined the financial planning profession in 2010. It’s fair to say that, prior to that, I enjoyed elements of social media. Facebook was four years old, Twitter and Instagram were just coming into the world, and LinkedIn was mainly the platform for business professionals. Having started work in the sports…