DAB Marketing Library of the Future

Marketing Content Writing Using Modern Technologies

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Modern technologies have completely flipped marketing content writing on its head, and that’s no BS. It’s like we’ve gone from carving on stone tablets to beaming messages into space. AI tools, SEO algorithms, social media platforms – they’ve turned content writing into a whole new beast. Now, it’s not just about what exactly you say…

Rethink your marketing priorities and reap the rewards

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in Social Marketing

Bazaarvoice APAC managing director Kate Musgrove details five commerce trends worth adopting to futureproof your business in an ever-changing digital environment. With continued economic uncertainty and the rapid speed of change in commerce trends and behaviours, it’s crucial for marketers and business leaders to keep alert, continuously reassessing where to focus their efforts. According to…

How to master AI marketing for your next lever of growth | Comment and Opinion

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in Offline Marketing

It is no surprise one of the key opportunities for CEOs in 2024 will be understanding how to make the most of AI. According to McKinsey, AI has the potential to create more annual value for retail and consumer packaged goods than any other industry, and of all the company functions, marketing has perhaps the…

Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

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in Mobile Marketing

From Delta Airlines to SHEIN, Papa John’s to Aveeno, the “Brands In Games” (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games. AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ — Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically…

SOCi report: 52% of marketers cite privacy as top concern in Retail AI adoption

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in AI Marketing

Privacy concerns about AI are top of mind for marketers at U.S. companies. This finding comes from SOCi, a co-marketing cloud platform for multi-location enterprises, which has released Part IV of its AI Marketing Transformation Index. When asked about their concerns regarding AI in marketing, “privacy concerns” topped the list at 52%. This was followed…

5 Mobile marketing trends to watch out for in 2024

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